Izrada reklamnog materijala pomoću cinemagrapha

undergraduate thesis

• Author: Ana Dolić
• Mentor: Maja Rudolf (mentor)
• Committee member: Nikolina Stanić Loknar (član povjerenstva)
• Committee member: Maja Rudolf (član povjerenstva)
• Committee member: Tajana Koren Ivančević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2022-09-20, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Završni rad se odnosi na vrstu medija koja je interesantan spoj fotografije i videa. Takvu vrstu medija predstavili su 2011. godine Jamie Beck i Kevin Burg pod nazivom cinemagraph. Cinemagraph se može definirati kao statična fotografija s pokretnim motivima. Najjednostavnije rečeno, to je „živa“ fotografija. Jedna od glavnih karakteristika cinemagrapha je beskonačno ponavljanje animacije kod koje nije vidljiv početak ni kraj. Upravo ta karakteristika daje cinemagraphu elegantan i suptilan dojam, što ga čini moćnim alatom oglašavanja. Prvi cinemagraph napravljen je i objavljen kao GIF datoteka. GIF (Graphic Interchange Format) je rasterski format razvijen 1987. godine od strane CompuServe. I danas se GIF koristi kao jedan od najčešćih formata za spremanje i objavljivanje cinemagrapha. Iz tog razloga dolazi do miješanja pojmova animiranog GIFa i cinemagrapha. U radu su pojašnjene karakteristike oba medija te je napravljena usporedba između istih. Reklame su postale sastavni dio modernog života te ih možemo vidjeti na svakom koraku. Upravo zbog te činjenice, oglašivači su u konstantnoj potrazi za kreativnijim i zanimljivijim riješenjima. Cinemagraph zbog svog prirodnog pokreta lako privlači poglede i zadržava pažnju gledatelja te tako omogućava dobru prezentaciju proizvoda. Danas se cinemagraph može vidjeti na društvenim mrežama, digitalnim zaslonima, web stranicama i digitalnim reklamama, a njegova primjena u oglašavanju proširena je na gotovo sve grane industrije. U ovom radu bit će prikazane karakteristike cinemagrapha, njegova primjena u oglašavanju te izrada cinemagrapha u program Adobe Photoshop.

Abstract (english)

The final paper refers to a type of media that is an interesting combination of photography and video. This type of media was introduced in 2011 by Jamie Beck and Kevin Burg under the name cinemagraph. Cinemagraph can be defined as a static photograph with moving subjects. In the simplest terms, it is a "living" photograph. One of the main characteristics of the cinemagraph is the endless repetition of the animation with no visible beginning or end. It is this characteristic that gives the cinemagraph an elegant and subtle impression, making it a powerful advertising tool. The first cinemagraph was created and published as a GIF file. GIF (Graphic Interchange Format) is digital file format devised in 1987 by the Internet service provider CompuServe. GIF is still used as one of the most common formats for saving and publishing cinemagraphs. For this reason, the terms animated GIF and cinemagraph are mixed up. The paper explains the characteristics of both media and makes a comparison between them. Advertisements have become an integral part of modern life and we can see them at every step. Precisely because of this fact, advertisers are constantly searching for more creative and interesting solutions. Cinemagraph, due to its natural movement, easily attracts the eyes and holds the attention of the viewer, thus enabling a good presentation of the product. Today, the cinemagraph can be seen on social networks, digital screens, websites and digital advertisements, and its use in advertising has expanded to almost all branches of the industry. This paper will present the characteristics of cinemagraph, its implementation in advertising and creating a cinemagraph in Adobe Photoshop.

• Keywords: cinemagraph; GIF; oglašavanje; reklama
• Keywords (english): cinemagraph; GIF; advertising; advertisement
• Language: croatian
• URN:NBN: urn:nbn:hr:216:675495
• Study programme: Title: Printing technology, course Technical - technological; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-16 14:43:19