Utjecaj boje pozadine na percepciju kvalitete grafičke komunikacije

undergraduate thesis

• Author: Tamara Vrban
• Mentor: Nikola Mrvac (mentor)
• Committee member: Miroslav Mikota (član povjerenstva)
• Committee member: Dubravko Banić (član povjerenstva)
• Committee member: Nikola Mrvac (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2011-9-15, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Cilj ovog završnog rada je istražiti kako ljudi percipiraju odreĎene boje kada na njih djeluje okolina drugačije boje. Sama boja nekog predmeta nikada se ne mijenja, ali na nju utječu različiti faktori koji uzrokuju da čovjek drugačije vidi tu boju. Jedan od tih faktora je i sam čovjek i način na koji on vidi boju. Percepcija boje je subjektivan doživljaj koji se razlikuje od čovjeka do čovjeka. Kako bi smanjili pogreške pri definiranju boja kod odreĎenih poslova korisno je znati kako na neku... More boju utječe njezina pozadina ili neki drugi elementi koji se nalaze u njezinoj okolini. Upravo sa tim ciljem provodi se ovo ispitivanje, da bi odredili dolazi li do različitih percepcija boje i u kojim razmjerima dolazi do tih razlika. Okolina ispitivanih boja odreĎena je na isti način kod svake boje kako bi dobiveni rezultati bili lakši za usporedbu. Korištene su CMY boje kao osnova iluzije koja je istraživana, ali samo istraživanje je provedeno preko računala što znači da su boje prikazane pomoću aditivnog mješanja boja koji se bazira na RGB sustavu pri čemu ekran simulira CMY boje. Less

Abstract (english)

The aim of this final paper is to explore how people percepire certain color when it's influenced by a different color in the environment. The very color of an object never changes, but it is influenced by various factors that cause the person to see the color differently. One of these factors is the man himself and the way he sees color. Color perception is a subjective experience that varies from person to person. To reduce errors when defining the color code on certain tasks it is useful... More to know how the one affects the color of its background or other elements that are in its vicinity. This test is carried out precisely for that purpose, to determine whether it comes to a different perception of colors and proportions that leads to these differences. Environment test color is determined the same way in every color so that the results obtained were easier to compare. CMY colors are used as the basis of illusion that has been studied, but the research was conducted via computer, which means that colors are displayed using the additive color mixing, which is based on the RGB system, where the screen simulates CMY colors. Less

• Keywords: percepcija boja; boje; komunikacija
• Language: croatian
• URN:NBN: urn:nbn:hr:216:574807
• Study programme: Title: Printing technology, course Technical - technological; Course: Graphic technology; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-16 19:24:40