Komunikacija narativa fikcijskih knjiga kroz naslovni sadržaj

undergraduate thesis

• Author: Daria Mucko
• Mentor: Daria Mustić (mentor)
• Committee member: Krešimir Dragčević (član povjerenstva)
• Committee member: Daria Mustić (član povjerenstva)
• Committee member: Dorotea Kovačević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2022-7-22, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Ovim radom nastoji se objasniti vizualna narativnost naslovnica fikcijskih knjiga. Analizom

dizajna naslovnica može se djelovati na marketing i prodaju knjiga te otkriti koji vizualni

elementi utječu na presudnu čitateljevu percepciju djela. Dodatnom analizom fotografije,

tipografije, ilustracije i boje, može se objasniti stvaranje kompozicijski smislenog dizajna, a pri

tom opisati sadržaj i dojam knjige te žanr. Cilj ovog rada je istraživanje elemenata koji

definiraju svaki žanr i kako se naslovnicom dočarava sadržaj djela. Redizajnom omota odabrane

knjige provodi se praktična primjena načela navedenih u teorijskom dijelu, a očekivani rezultati

odabrane teme opisuju razumijevanje motiva karakterističnih za svaki žanr te uspješnu

primjenu vizualnih elemenata koji se koriste.

Abstract (english)

This paper seeks to explain the visual narrative of the fictional book covers. By analyzing the

impact of cover design, one can influence the marketing and sales of books and discover which

visual elements create influence the reader's perception of the literature. Additional analysis of

photography, typography, illustration and color can explain the creation of a compositionally

meaningful design, while describing the content, feel of the book and the genre. The aim of this

paper is to explore the elements that define each genre and how the content of the work is

conveyed by the cover. By redesigning the cover of the selected book, the practical application

of the principles stated in the theoretical part is carried out, and the expected results of the

selected topic and the expected results of the selected topic describe the understanding of motifs

characteristic of each genre and the successful application of used visual elements.

• Keywords: Redizajn; fikcija; dizajn; narativnost; komunikacija
• Keywords (english): Redesign; fiction; design; narrative; communication
• Language: croatian
• URN:NBN: urn:nbn:hr:216:685869
• Study programme: Title: Printing technology, course Technical - technological; Course: Graphic technology; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-16 14:44:18