Fotografska sintaksa i reklamna fotografija

undergraduate thesis

• Author: Nikica Mostarac
• Mentor: Miroslav Mikota (mentor)
• Committee member: Mato Jurković (član povjerenstva)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Miroslav Mikota (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2010-9-24, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Tema ovoga rada je fotografska sintaksa, kompozicija fotografije te reklamna fotografija. ObraĎuju se osnovni fotografski zakoni koji bi se, ako je moguće, trebali upotrebljavati prilikom snimanja.

U fotografiji postoje dvije strane: na jednoj je tehnika, a na drugoj sve ono što sa slike možemo pročitati, a zajednički joj je naziv kompozicija.

Kompozicija nije neka egzaktna nauka. Ona je više teorija forme. Ne postoje propisi i ustaljene metode kojima se postiže ono što nazivamo zanimljivim, lijepim i skladnim. Postoje samo uzakonjeni odnosi ili okvirne upute za razne kombinacije, koje ostavljaju široke mogućnosti i slobodu da ih, prema svojem ukusu, primjenimo tamo gdje pristaju. Svakom motivu potrebno je dati neko drugo kompozicijsko rješenje, i često je u jednom slučaju loše ono što je u drugom dobro.

Abstract (english)

The theme of this work is a photographic syntax, composition of photography and advertising photography. Deals with the basic photographic laws wich, if it´s possible, should be used during the shooting.

In photography there are two sides: on one is technique, on the other is all that can be read from photography and it’s name is composition.

The composition is not an exact science. It is more theory of form. There are no rules and established methods that achieve what we call an interesting, beautiful and harmonious. There are only legalized relations or framework guidance for various combinations, which leaves a wide range of opportunities and freedom to use them appropriately, according to one's (our) own taste. Each motif needs another compositional solution, and often in one case something can be a bad choice and in another case it can be good.

• Keywords: Kompozicija; Zakoni; Reklama
• Keywords (english): Composition; Laws; Advertisement
• Language: croatian
• URN:NBN: urn:nbn:hr:216:538616
• Study programme: Title: Printing technology, course Technical - technological; Course: Graphic technology; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-16 21:04:52