Dizajn kroz specifične dobne skupine

undergraduate thesis

• Author: Žana Soče
• Mentor: Jesenka Pibernik (mentor)
• Committee member: Lidija Mandić (član povjerenstva)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2009-00-00, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Dizajn je komunikacija. Cilj svake komunikacije je uspjeh. Međutim da bi se došlo do uspjeha potrebno je razraditi faze uspješnog komuniciranja, točnije, treba uspostaviti kanale komuniciranja kojima teče poruka između pošiljaoca (dizajner) i primaoca (publika). Jedna od prvih faza je je određivanje i identifikacija ciljane javnosti.

Potrebe korisnika mjenjaju se ovisno o godinama. Zato dizajner mora svoj dizajn adaptirati ovisno o dobnoj skupini svoje publike. Dobna skupina je odvojena grupa godinama bliskih generacija, tako smo podijelili djecu, tinejdžere, zrelu i stariju grupu.

Abstract (english)

Design is communication. The goal of any communication is success. It is necessary to develop successful communication phases, namely, to establish channels of communication that flows between the message sender (designer) and recipient (the audience). One of the first phase is the determination and identification of the target public. Clients needs of change depending on age. Therefore, the designer must adapt their design depending on the age group. That kind of segmentation divides the market into groups based on demographic variables including age: children, teens, mature and older group.

• Keywords: dizajn; dobna skupina; tržište; imidž; brend; kreativnost; boje
• Keywords (english): design; age groups; marketing; image; brand; creativity; color
• Language: croatian
• URN:NBN: urn:nbn:hr:216:921623
• Study programme: Title: Printing technology, course Technical - technological; Course: Graphic technology; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-16 21:19:53