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prikaz prve stranice dokumenta Reklamna fotografija
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undergraduate thesis
Reklamna fotografija
2009. urn:nbn:hr:216:173255
Balić, Jelena
University of Zagreb
Faculty of Graphic Arts

Cite this document

Balić, J. (2009). Reklamna fotografija (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:173255

Balić, Jelena. "Reklamna fotografija." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2009. https://urn.nsk.hr/urn:nbn:hr:216:173255

Balić, Jelena. "Reklamna fotografija." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2009. https://urn.nsk.hr/urn:nbn:hr:216:173255

Balić, J. (2009). 'Reklamna fotografija', Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, accessed 17 November 2024, https://urn.nsk.hr/urn:nbn:hr:216:173255

Balić J. Reklamna fotografija [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2009 [cited 2024 November 17] Available at: https://urn.nsk.hr/urn:nbn:hr:216:173255

J. Balić, "Reklamna fotografija", Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2009. Available at: https://urn.nsk.hr/urn:nbn:hr:216:173255

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Metadata
TitleReklamna fotografija
AuthorJelena Balić
MentorMiroslav Mikota (mentor)
Committee memberMato Jurković (član povjerenstva)
Committee memberNikola Mrvac (član povjerenstva)
Committee memberMiroslav Mikota (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2009-00-00, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Reklamna fotografija kompleksan je tip fotografije koji psihološkim pristupom apelira na potrebe i želje potrošača s ciljem promoviranja i prodaje proizvoda i/ili usluge. U ovom radu obrađena je povijest same fotografije i reklame, a potom i povijest reklamne fotografije, čije je poznavanje i razumijevanje bitno za pristup današnjoj reklamnoj fotografiji. Objašnjeni su, i primjerima potkrijepljeni, i tipovi reklamne fotografije koji su danas najčešće u upotrebi.
Abstract (english)
Advertising photography is a complex type of photography which uses a psychological approach to appeal to the needs and wishes of customers, with the aim to promote and sell a product and/or service. This thesis discusses history of photography and advertising, along with the history of advertising photography itself, which is important to know and understand in order to approach today's advertising photography. Different types of advertising photography which are mostly in use today, followed by examples, are also discussed.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:173255
Study programmeTitle: Printing technology, course Technical - technological
Course: Graphic technology
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2024-04-16 21:21:16