Vizualni identitet i knjiga standarda za grafički studio Impress

undergraduate thesis

• Author: Irena Borozni
• Mentor: Maja Brozović (mentor)
• Committee member: Mato Jurković (član povjerenstva)
• Committee member: Miroslav Mikota (član povjerenstva)
• Committee member: Maja Brozović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2009, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Ljudi su okruženi tisućama reklamnih poruka svaki dan, pa dizajneri moraju biti oprezni birajući svoju strategiju dizajna. Vizualni identitet bi trebao biti konstanta u svim aktivnostima organizacije. Logo je simbol vizualnog identiteta organizacije. On mora simbolizirati srž djelovanja organizacije te uz to biti privlačan i zanimljiv. Definirani logo zajedno sa svim komponentama vizualnog identiteta (posjetnice, memorandumi, faks papiri, koverte, blokovi) trebaju se nalaziti u knjizi standarda. Ona sadrži komplet dijelova za ponovno stvaranje identiteta, uključujući sve grafičke elemenata koji mogu biti korišteni kako bi se logo unaprijedio. Knjiga standarda za grafički studio Impress sadrži definirani logo te neke osnovne tiskane komponente.

Abstract (english)

People are surrounded by thousands of advertising messages every day, so designers must be careful choosing their strategy design. The visual identity should be constant in all the activities of the organization. Logo is a symbol of the visual identity of the organization. It has to symbolize the core activities of organization and it has to be attractive and interesting. Defined logo along with all components of the visual identity (business cards, memoranda, fax paper, envelopes, pads) should be included in the book of standards. It contains a set of parts for re-creation of identity, including all graphic elements that can be used to improve logo. The book of standards for graphic studio Impress has defined logo and printed components.

• Keywords: Logo; vizualni identitet; knjiga standarda; tiskane komponente
• Keywords (english): Logo; visual identity; the book of standards; printed components
• Language: croatian
• URN:NBN: urn:nbn:hr:216:510427
• Study programme: Title: Printing technology, course Technical - technological; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-16 21:34:03