Digitalni marketing / Digital media marketing

undergraduate thesis

• Author: Filip Šušnjar
• Mentor: Ante Rončević (mentor)
• Committee member: Miroslav Mikota (član povjerenstva)
• Committee member: Ante Rončević (član povjerenstva)
• Committee member: Krešimir Dragčević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2021-9-17, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Cilj ovog završnog rada je objasniti utjecaj digitalnog marketinga u današnjici

te povući poveznicu između digitalnog i tradicionalnog marketinga.

Internet je svojim intenzivnim razvojem postao značajan marketinški medij

koji će u budućnosti biti nezaobilazni faktor poslovanja tvrtki. Pojavom

društvenih mreža došlo je do značajnih promjena u marketingu i u načinu na

koji tvrtke komuniciraju s kupcima.

Nove digitalne platforme za marketing i marketinški web servisi niču praktički

svakodnevno. Dosadašnje društvene mreže redovito uvode nove mogućnosti i

značajke, i to u vrijeme dok su paralelno sve oči uprte u mobilni segment

digitalnog marketinga, koji sve više postaje jedan od ključnih faktora daljnjega

razvoja modernog poslovanja. Digitalni marketing obuhvaća korištenje svih

digitalnih komunikacijskih kanala – od digitalne televizije, interneta, mobilnih

telefona do svih ostalih oblika digitalnih medija.

U ovom radu fokusirati ću se na tijek nastajanja digitalnog marketnig,

istaknuti njegove prednosti i nedostatke. Cilj ovoga rada je pružiti uvid i sažeti

saznanja o mogućnostima digitalnog marketinga u kombinaciji s društvenim

mrežama te ostalim oglašivačima.

Abstract (english)

The aim of this final paper is to explain the impact of digital marketing in

today and to draw a link between digital and traditional marketing.With its

intensive development, the Internet has become a significant marketing

medium that will be an unavoidable factor in the business of companies in the

future. With the advent of social media, there have been significant changes in

marketing and in the way companies communicate with customers.New digital

marketing platforms and marketing web services are emerging virtually every

day. Existing social networks regularly introduce new features and

characteristics, at a time when all eyes are on the mobile segment of digital

marketing, which is increasingly becoming one of the key factors in the further

development of modern business. Digital marketing includes the use of all

digital communication channels - from digital television, the Internet, mobile

phones to all other forms of digital media.In this paper, I will focus on the

course of digital marketing, highlighting its advantages and disadvantages. The

aim of this paper is to provide insight and summarize knowledge about the

possibilities of digital marketing in combination with social networks and other

advertisers.

• Keywords: Digitalni marketing; tradicionalni marketing; web-stranica
• Keywords (english): Digital marketing; tradicional marketing; web-page
• Language: croatian
• URN:NBN: urn:nbn:hr:216:788602
• Study programme: Title: Printing technology, course Technical - technological; Course: Graphic technology; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-16 14:47:37