Logotip kao izraz koncepta

undergraduate thesis

• Author: Tanja Hrgović
• Mentor: Maja Brozović (mentor)
• Committee member: Mato Jurković (član povjerenstva)
• Committee member: Miroslav Mikota (član povjerenstva)
• Committee member: Maja Brozović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2009, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Početni naslovi se odnose na logotip, temeljnu bit i program vizualnog identiteta. Logo poznat kao tržišna marka ili uslužna marka je vjerojatno najsavjesniji, funkcionalan i utjecajan element vizualne komunikacije koji kreira dizajner. Kao takav egzistira u socijalnoj sferi, interpretiran i čitan od strane raznolike publike. Logo je također poznat kao marka identiteta, te isto to (identitet) pruža organizaciji ili individualcu; predstavlja određen oblik garancije kvalitete usluga ili robe koju organizacije (individualci) nude. Logotip također ima moć emitirati konotacije iznad identifikacije. Dobro dizajniran logo ima dugotrajan životni vijek; kroz mnogo godina, pa čak i generacijama.

Abstract (english)

This first titles features logotypes, stationery systems, and visualy identity programs. The logo, more tehnically known as a trade or service mark, is probably the most concies, portable, and powerful visual communication element that a designer creates. Logos exist in the social sphere, and are thus interpreted and read by audiences of varying sizes. A logo is also known as an identity mark, and provides just that for an organization or individual: a kind of guarantee of quality in the product or service they offer. But logos also have the power to emit connotations beyond identification. A well-designed logo has a potential lifespan of many years, even generations.

• Keywords: Logo; tržišna marka; uslužna marka; iskustvena marka
• Keywords (english): Logo; trade mark; service mark; experience mark
• Language: croatian
• URN:NBN: urn:nbn:hr:216:283318
• Study programme: Title: Printing technology, course Technical - technological; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-16 21:44:27