Sportska fotografija na Instagramu : nogomet

undergraduate thesis

• Author: Lovro Pavletić
• Mentor: Miroslav Mikota (mentor)
• Committee member: Krešimir Dragčević (član povjerenstva)
• Committee member: Miroslav Mikota (član povjerenstva)
• Committee member: Denis Jurečić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2021-9-17, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Tema završnoga rada je analiza sportske fotografije na Instagramu s posebnim fokusom

na nogomet. Uz povijest i razvoj fotografije, u teorijskom dijelu rada posebno su obrađene

fotografske tehnike snimanja sportske fotografije i njezini tipovi te je ukratko

predstavljena povijest i razvoj modernog fotoreporterstva, kao i uloga sportske fotografije

na društvenim mrežama. U praktičnom dijelu rada, kroz studiju slučaja nogometnog

kluba Real Madrid, analizirane su selektirane fotografije objavljene na Instagram

profilima posebno odabranih aktera – nogometnog kluba, igrača, sportskog medija, kluba

navijača, sportskog novinara te gledatelja. Analiza je obuhvatila natjecanje Liga prvaka

u godinama 2016., 2017. i 2018., pri čemu su odabrane fotografije sa šest Instagram

profila komparirane u odnosu na vrstu fotografija, tehnike snimanja sportske fotografije,

njezine tipove te broj lajkova koje su fotografije postigle među korisnicima društvene

mreže Instagram. Analizom je potvrđena postavljena teza prema kojoj nogometni klub,

igrač i sportski medij na svojim Instagram profilima objavljuju profesionalne fotografije,

dok su na profilima sportskog novinara, navijačkoga kluba te profilima gledatelja

najprisutnije amaterske fotografije. Rezultati analize pokazali su i da se na Instagramu

najčešće objavljuju fotografije emocija, što ukazuje na postojanje osnovne korelacije

između tipologije sportske fotografije i njezine vidljivosti na Instagramu. Izravna

povezanost između tehnika snimanja sportske fotografije i vidljivosti na Instagramu nije

utvrđena.

Abstract (english)

The topic of this final paper analyzes sports photography on Instagram with a special

focus on football. Besides the history and development of photography, the theoretical

part of the paper deals with photography techniques and types of sports photography and

briefly presents the history and development of modern photojournalism, as well as the

role of sports photography published on social networks. In the practical part of the paper,

selected photos posted on Instagram profiles of specially selected actors - football club,

player, sports media, fan club, sports journalist and spectators are analyzed through a case

study of Real Madrid football club. The analysis included the Champions League

competitions in 2016, 2017 and 2018, where selected photos from six Instagram profiles

were compared in relation to the photography techniques and type of sports photography,

as well as the number of likes that those photos achieved among Instagram users. The

analysis confirmed the thesis that football club, player and sports media publish

professional photos on their Instagram profiles, while amateur photos are mostly present

on the profiles of the sports journalist, the fan club and the spectators’ profiles. The results

of the analysis also showed that the photos of emotion are the most often posted photos

on Instagram, which indicates the existence of basic correlations between the typology of

sports photos and visibility on Instagram. A direct link between the sports photography

technique and visibility on Instagram has not been established.

• Keywords: Sportska fotografija; Instagram; Nogomet
• Keywords (english): Sports photography; Instagram; Football
• Language: croatian
• URN:NBN: urn:nbn:hr:216:479267
• Study programme: Title: Printing technology, course Technical - technological; Course: Graphic technology; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-16 14:48:51