Obrada fotografija za medije digitalnog doba

master's thesis

• Author: Daniel Ille
• Mentor: Maja Strgar Kurečić (mentor)
• Committee member: Maja Strgar Kurečić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2013-10-30, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

U modernoj i užurbanoj današnjici mediji digitalnog doba prolaze dramatične promjene kako na polju uređaja za prikaz digitalnih sadržaja tako i na polju platformi i tehnologije stvaranja te obrade digitalnog zapisa fotografske slike. Sve navedeno od grafičke struke zahtijeva dodatno, višestruko i precizno prilagođavanje vizualnih sadržaja namijenjenih objavljivanju u medijima kao i poznavanje novih tehnologija i alata za obradu fotografija te novih tehnologija za njihov prijenos i pohranjivanje. Ovaj rad bavi se digitalnim tehnikama i zakonitostima obrade fotografija za potrebe objavljivanja u suvremenim medijima poput raznih vizualnih medija, tiskovina i interneta, prikazujući praktičnu primjenu navedenoga kroz ostvarenu marketinšku kampanju domaće telekom tvrtke.

Abstract (english)

In the modern and hectic world of today the digital media is undergoing dramatic changes in the field of the digital content’s display devices, as well as in the fields of digital photography’s production and editing technology.

The graphic profession is therefore facing the need for the additional, multiple and precise adjustments of the visual content to be published in the media and the requisite for extended knowledge of the new digital photography’s editing, transfer and storage technology.

This work will concentrate on the technology and principles of digital photography editing required for the publishing in the contemporary visual media including print, television and internet. The technology and principles mentioned above are applied in practice within the actual marketing campaign for one of croatian telecom companies.

• Keywords: digitalna fotografija; obrada slike; vizualni mediji
• Keywords (english): digital photography; picture editing; visual media
• Language: croatian
• URN:NBN: urn:nbn:hr:216:431174
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-17 08:58:18