Utjecaj fotografije na čitanost vijesti na novinskom portalu

master's thesis

• Author: Matija Vasiljevski
• Mentor: Miroslav Mikota (mentor)
• Committee member: Miroslav Mikota (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2013-3-8, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

U novinarstvu dobra fotografija omogućuje čitatelju bržu obradu informacija. Fotografija je sveprisutna, te šalje određene poruke koje se opažaju svjesno, ali i nesvjesno. Razvojem interneta, bržim protokom vijesti i informacija novinarske redakcije susreću se sa sve većom konkurencijom. Kako bi zainteresirali postojeće, te privukli nove čitatelje, novinski portali svojem sadržaju pridodaju vizualni identitet. Glavni cilj ovog istraživanja je utvrditi postoji li razlika u čitanosti članka ako se ponudi fotografija rađena posebno za taj članak umjesto standardne fotografije odabrane od strane uredništva. Istraživanje je provedeno na 10 članaka novinskog portala dnevno.hr. Pripremljeni članak objavio se sa odabranom fotografijom, nakon 1. sata naslovna fotografija zamjenjuje se fotomontažom izrađenom posebno za mjereni članak. Provedeno istraživanje i obrada rezultata nedvojbeno su potvrdili da upotreba fotomontaže na novinskim portalima dovodi do ukupnog porasta klikova na članak. Krajnji zaključak ovog istraživanja je da korištenje fotomontaža na novinskom portalu pozitivno utječe na čitanost članaka, dovodi do povećanja zadovoljstva čitatelja, te ih zadržava na portalu.

Abstract (english)

In journalism a good photograph enables the reader to experience faster information processing. Photography is an important part of journalism and it sends certain messages that we perceive consciously, but unconsciously as well. With the development of the Internet, there came a faster flow of news and information and the news companies and media are facing a growing competition. To keep the interest of the existing readers, and to attract the new ones, news web sites add visual identity to their content. The main objective of this study was to determine whether there is a difference in the number of hits for a news article if it is offered with a photograph that is made specifically for that article instead of the standard photograph selected by the Editorial Board.The study was conducted on 10 news articles published at dnevno.hr news web site.The prepared article was published with the selected photograph and one hour after the publishing the cover photograph was replaced by the photomontage made especially for each measured article.The research and the analysis of the results have proven that the use of photomontage in the news web site publishing leadsto an overall increase in the number of clicks for the article. The conclusion derived from this study is that the use of photomontage in the news website publishing positively affects the number of hits for the articles, leads to increased reader satisfaction and duration of their visit.

• Keywords: Fotografija; fotomontaža; foto-novinarstvo; novinski portal
• Keywords (english): Photography; photomontage; photo-journalism; news portal
• Language: croatian
• URN:NBN: urn:nbn:hr:216:996454
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-17 09:16:15