Fotografija hrane

master's thesis

• Author: Petra Belošević
• Mentor: Miroslav Mikota (mentor)
• Committee member: Miroslav Mikota (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2013-3-7, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Fotografija hrane specifična je grana primijenjene fotografije koja ima za cilj izradu kvalitetnih fotografija hrane i prehrambenih proizvoda. Ovakve fotografije imaju široku primjenu u području oglašavanja, ambalaţe, knjiga (kuharica), menija, i raznih drugih promidţbenih proizvoda. Proces dobivanje kvalitetne fotografije hrane vrlo je kompleksan, i samo snimanje tek je jedan od elemenata u tom procesu. Ostali presudni elementi za dobivanje dobre fotografije hrane su ambijent, kompozicija, rasvjeta, popratni rekviziti, sama hrana kao i njena stilizacija, te kod digitalne fotografije završna kompjuterska obrada. Snimanje se moţe odrţati u studiju u kontroliranim svjetlosnim uvjetima ili pod prirodnim svjetlom. Svjetlo i pozadina moraju se paţljivo odabrati kako bi se snimana hrana predstavila na najbolji mogući način. Osim odabira, pripreme i kompozicije hrane, stilizacija koristi brojne tehnike kako bi hrana izgledala što atraktivnije. Digitalna obrada u računalnim programima za obradu fotografija omogućuje nam naknadnu korekciju elemenata kao što su ekspozicija, boja, kontrast i sl. Svakom od ovih nabrojanih segmenata treba posvetiti posebnu paţnju kako bismo dobili zadovoljavajuće rezultate – atraktivnu fotografiju koja zadovoljava potrebe nas ili naših klijenata. Kroz praktični se dio diplomskog rada planiraju realizirati fotografije hrane aplicirane u konkretnom grafičkom proizvodu – brošuri.

Abstract (english)

Food photography is a specific branch of applied photography that aims to produce high-quality photos of food and food products. These photos have a wide application in the field of advertising, packaging, books (cookbooks), menus, and a variety of other promotional products. The process of getting quality food photography is very complex, shooting is just one of the elements in this process. Other key elements to getting good photos of food are ambient, composition, lighting, background props, food itself as well as its stylization, and computer processing. Recording can be held in the studio under controlled lighting conditions or in natural light. The light and the background must be carefully chosen so that the photographed food is presented in the best possible way. In addition to the selection, preparation and food composition, stylization uses numerous techniques to make photographed food look as attractive. Digital processing in computer programs for photo editing allows us post correction of elements such as exposure, color, contrast, etc. Each of these segments listed should be given special attention in order to get satisfactory results - an attractive image that meets the needs of us or our clients. In the practical part of the thesis I plan to implement food photography applied in the specific graphic product - brochure.

• Keywords: fotografija; hrana; svjetlo; kompozicija; stiliziranje
• Keywords (english): photography; food; light; composition; styling
• Language: croatian
• URN:NBN: urn:nbn:hr:216:077900
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-17 09:16:58