Vrste i svojstva tiskanih materijala u poduzeću HT d.d.

master's thesis

• Author: Dragan Majdov
• Mentor: Branka Lozo (mentor)
• Committee member: Branka Lozo (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2013-3-8, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Ovim se radom na konkretnom primjeru željelo pokazati na koji način i u koje se svrhe tiskovine danas mogu iskoristiti u svakodnevnoj komunikaciji te koje su vrste papira i tehnike tiska raspoložive i prikladne za pojedine tiskovine. Kao posebno intrigantan primjer izabrane su upravo tiskovine suvremene telekomunikacijske kompanije - Hrvatskog Telekoma d.d. koji po prirodi svoje djelatnosti raspolaže brojnim mogućnostima korištenja najsuvremenijih komunikacijskih medija, ali nalazi potrebu i za njegovanjem tradicionalnog pristupa informiranju i animiranju interne i eksterne javnosti.

Obrađene su vrste publikacija po kategorijama i materijalu te su određena osnovna svojstava papirnih tiskovnih podloga koje se pojavljuju kao materijali za tisak HT-ovih publikacija.

Mjerenjima gramature i debljine papira te ispitivanje površinske obrade papira mikroskopiranjem, dobiveni su podaci koji dodatno potvrđuju prikladnost izbora materijala za vrstu i namjenu tiskovine. Također je važno naglasiti da se za tiskanje HT-ovih publikacija uglavnom koristi ofset – tehnika tiska koja se, zahvaljujući svojim prednostima i vrlo prihvatljivom omjeru cijene i kvalitete, danas primjenjuje kod većine grafičkih proizvoda.

Abstract (english)

The intention of this paper is to show in which way and for which purposes printed materials can be used today in everyday communication, as well as what kinds of paper and priting techniques are available and suitable for different printed materials.

As a particularly intriguing example, printed materials of a modern telecommunication company – Hrvatski Telekom d.d. – were chosen, as it is in the nature of its business activities to have access to, and make use of, various modern media of communication, but it also has a need to maintain a traditional approach to informing and animating internal and external public.

The types of publications are presented according to their categories and material and main characteristics of paper printing surfaces, which appear as materials for the printing of HT's publications, are established.

By measuring the grammage and thickness of paper and examining the surface processing of paper using microscope, data were established which additionally confirm the suitability of chosen materials for the type and purpose of the print media. Furthermore, it is important to emphasize that for the priting of HT's publications offset printing technique is predominantly used, which – thanks to its advantages and a very acceptable price-performance ratio – is today applied to most graphic products.

• Keywords: publikacije HT-a; svojstva papira; tisak; tiskani mediji
• Keywords (english): publications of HT; paper characteristics; print; print media
• Language: croatian
• URN:NBN: urn:nbn:hr:216:907861
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-17 09:19:42