Vizualni identitet proizvođača prirodne kozmetike

undergraduate thesis

• Author: Anamarija Jazidžija
• Mentor: Jurica Dolić (mentor)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Jurica Dolić (član povjerenstva)
• Committee member: Dorotea Kovačević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2021-9-16, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Vizualni identitet jedan je od ključnih elemenata svake robne marke. Treba dočaravati

vrijednosti robne marke i predstaviti ju na tržištu. Vizualni identitet ima mnogo stavki

koje se procesom dizajna poput malih kockica slažu u veliku sliku koja je odraz robne

marke. Robne marke prirodne kozmetike zahtijevaju vizualni identitet koji će prenijeti

poruku ciljanoj publici o prirodnosti proizvoda i važnosti korištenja prirodnih proizvoda

za ljudsko zdravlje. Tržište prirodne kozmetike svakim danom raste jer sve više potrošača

želi živjeti prirodnim načinom života koji se promovira u medijima.

U radu se analizira tržište prirodne kozmetike, potrebe proizvoda i definira što

podrazumijeva vizualni identitet kozmetičkih proizvoda te njegove elemente. Drugi dio

rada prikazuje proces dizajna vizualnog identiteta za proizvođače prirodne kozmetike.

Abstract (english)

Visual identity is one of the key elements of any brand. It should present values of the

brand on the market. The visual identity has many segments that, through the design

process, like small puzzles fit into a large image that is a reflection of the brand. Natural

cosmetics brands require a visual identity that will convey a message to the target

audience about the naturalness of the product and the importance of using natural products

for human health. The market for natural cosmetics is growing every day because more

and more consumers want to live a natural lifestyle that is promoted in the media.

The paper analyzes the market of natural cosmetics, product needs and defines what

visual identity is and its elements. The second part of the paper presents the process of

visual identity design for natural cosmetics manufacturers.

• Keywords: vizualni identitet; prirodna kozmetika; logotip; robna marka
• Keywords (english): visual identity; natural cosmetics; logotype; brand
• Language: croatian
• URN:NBN: urn:nbn:hr:216:447629
• Study programme: Title: Printing technology, course Technical - technological; Course: Graphic technology; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-16 14:53:58