Izrada vizualnog identiteta jedriličarskog kluba ''Zenta''

master's thesis

• Author: Maja Franić
• Mentor: Maja Brozović (mentor)
• Committee member: Maja Brozović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2010-11-29, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Jedrenje kao hrvatski olimpijski sport, popularan sport među mladima,

rasprostranjen je i priznat u cijelom svijetu.

Jedriličarski klub Zenta ima prioritete ostvarivanja uspjeha na državnim i međunarodnim natjecanjima. Stoga je potrebno izraditi vizualni identitet sportskog kluba koji čini prvi kontakt u njegovom predstavljanju javnosti. Svrha sustava vizualnog identiteta je stvaranje prepoznatljive slike kluba koristeći se dosljedno grafičkim oblicima koji ga prezentiraju.

Proces oblikovanja logotipa i promotivnih materijala sastoji se od

nekoliko faza (analiziranje i prikupljanje informacija, razvijanje koncepta dizajna i izrada knjige standarda) koje se nadovezuju i međusobno

nadopunjuju. Cilj je prikazati tijek dizajniranja od početne do završne ideje, razradu odabranog rješenja, te prezentaciju cjelokupnog

identiteta kroz knjigu grafičkih standarda.

Abstract (english)

Sailing as a Croatian Olympic sport is very popular among young people,

wide-spread and recognized all over the world.

Sailing Club Zenta is very proud of its achievements in state and national competitions; therefore it is necessary to design a new visual identity for the sport club as a first step towards introducing itself to the public. The purpose of creating the visual identity is to design a recognizable image of the club by using graphic forms that represent it in a consistent manner.

The process of designing the logo and promo materials includes several

phases (analysing and information gathering, developing the concept of the design and creating the Graphic Standards Manual) that interact and supplement each other. The goal is to represent the process of designing from the initial till the final idea, elaboration of the selected solution and presentation of the whole identity through the Graphic Standards Manual.

• Keywords: jedriličarski klub Zenta; jedrenje; vizualni identitet; logotip; sport; korporativni imidž
• Keywords (english): Sailing Club Zenta; sailing; visual identity; logo; sport; corporate image
• Language: croatian
• URN:NBN: urn:nbn:hr:216:823792
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-17 09:33:18