Dizajn ambalaže u Hrvatskoj

master's thesis

• Author: Domagoj Krznarić
• Mentor: Jesenka Pibernik (mentor)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2010-11-23, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

U današnje vrijeme ambalaža više nije samo materijal kojim se ovija roba radi zaštite proizvoda. Ona ima višestruku funkciju. Glavni njen zadatak je da informira, uči, štiti i prodaje. Da bi to uspješno ostvarila bitan je njen dizajn koji sve te funkcije ambalaže mora uskladiti. Dizajnom ambalaže se ostvaruje neverbalna komunikacija između proizvođača i krajnjeg korisnika proizvoda i često donosi prevagu pri odluci korisnika kod kupnje proizvoda. U diplomskom radu se obrađuje dizajn ambalaže u Hrvatskoj, njen povijesni razvoj, način izrade, sadašnjost i budućnost ambalaže. Diplomski rad objašnjava funkcije ambalaže, daje detaljan popis poduzeća koja se bave proizvodnjom ambalaže i tehnologiju koju koriste prilikom izrade ambalaže.

Abstract (english)

Today, packaging is not only material which enveloped the goods in order to protect the product. It has multiple functions. Its main task is to inform, teach, protect and sales. In order to successfully achieve its design is essential that all these functions must match the packaging. Packaging design is realized non-verbal communication between manufacturers and consumers and preponderance often brings the consumers discretion when purchasing products. The thesis deals with the packaging design in Croatia, its historical development, how to develop, present and future of packaging. The thesis explains the function of packaging, provides a detailed list of companies that are engaged in manufacturing and packaging technology that is used in the manufacture of packaging.

• Keywords: Ambalaža; dizajn ambalaže; funkcije ambalaže; komunikacija; proizvođač
• Keywords (english): Packaging; packaging design; packaging functions; communication; the manufacturer
• Language: croatian
• URN:NBN: urn:nbn:hr:216:009880
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-17 09:33:41