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master's thesis
Reklamna fotografija
2011. urn:nbn:hr:216:398971
Budinjaš, Tea
University of Zagreb
Faculty of Graphic Arts

Cite this document

Budinjaš, T. (2011). Reklamna fotografija (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:398971

Budinjaš, Tea. "Reklamna fotografija." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2011. https://urn.nsk.hr/urn:nbn:hr:216:398971

Budinjaš, Tea. "Reklamna fotografija." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2011. https://urn.nsk.hr/urn:nbn:hr:216:398971

Budinjaš, T. (2011). 'Reklamna fotografija', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 17 November 2024, https://urn.nsk.hr/urn:nbn:hr:216:398971

Budinjaš T. Reklamna fotografija [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2011 [cited 2024 November 17] Available at: https://urn.nsk.hr/urn:nbn:hr:216:398971

T. Budinjaš, "Reklamna fotografija", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2011. Available at: https://urn.nsk.hr/urn:nbn:hr:216:398971

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Metadata
TitleReklamna fotografija
AuthorTea Budinjaš
MentorMiroslav Mikota (mentor)
Committee memberMiroslav Mikota (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2011-10-7, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Reklamna fotografija grana je fotografije koja se bavi kompleksnim svijetom oglašavanja. U ovom radu proučava se razvoj fotografije kroz povijest, te povijest oglašavanja da bi se dobio uvid u korijene za bolje razumijevanje pristupa reklamnoj fotografiji danas . Analiziraju se tehnički i sintaktički elementi reklamne fotografije te specifičnosti pojedinih vidova i vrsta primijenjene reklamne fotografije. U zadnjem se dijelu kroz ciljano rađene autorske fotografije analizira reklamna fotografija.
Abstract (english)
Advertising photography is a part of photography which deals with the complex world of advertising. This thesis analyzes the development of photography throughout history and the history of advertising in order to obtain insight into its roots for better understanding the approach of the advertising photography of today. The technical and syntactical elements of advertising images and specific aspects of individual and type of advertising applied to photos are also analyzed. The last part is the target made author photos which analyzes commercial photography.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:398971
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-04-17 09:40:48