Promocija mjesta kroz fotografiju : Dubrovnik

master's thesis

• Author: Ana Pamić
• Mentor: Miroslav Mikota (mentor)
• Committee member: Miroslav Mikota (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2011-10-05, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Fotografija je od svog postanka pa do danas ostala najutjecajniji medij komunikacije, posebno raznim tehničkim napretkom koji je utjecao na nove mogućnosti reprodukcije fotografije. Prilikom snimanja fotografije, važno je dobro poznavati elemente kompozicije i njihove zakonitosti, koje se primjenjuju ovisno o području koje se snima. Osnovna uloga kompozicije je da bude toliko usklađena, da bi zadržala što dulji pogled gledatelja. Svako turističko mjesto, pa i grad Dubrovnik, nastoji privući i ostvariti što povoljnije gospodarske učinke. Zato su posebno su važni turistički promocijski materijali koji su u funkciji “nadomjestka destinacije“. To je zadatak raznih tiskanih prospekata, vodiča, monografija, plakata i ostalih reklamnih medija, među kojima su i razni suveniri koje će turisti ponijeti sa sobom. Danas posebno važnu ulogu ima web – promocija, koja predstavlja najbrži, najopsežniji i najisplativiji način promidžbe, posebno zbog dostupnosti 24 sata dnevno.

Abstract (english)

Photo from its inception until now, remained the most influential medium of communication, in particular the various technical advances that influenced the new photo mode options. When taking photographs, it is important to be familiar with the elements of composition and their principles, which are applied depending on the area being recorded. The main role of the composition is to be so compliant, in order to keep the long view of spectators. Every tourist site, including the city of Dubrovnik, is trying to attract and make it more favorable economic effects. That is why it is especially important tourist promotional materials that are in function “of the restoration routes.” It is the task of various printed brochures, guides, monographs, posters and other advertising media, including a variety of souvenirs which the tourists can bring with them. Today, a particularly important role is in the web - promotion, which is the fastest, most comprehensive and cost-effective way of advertising, especially because of the availability 24 hours a day.

• Keywords: povijest fotografije; kompozicija; grad Dubrovnik; turistička promocija; tiskovni mediji; web - promocija
• Keywords (english): history of photography; composition; tourism promotion; print media; web - promotion
• Language: croatian
• URN:NBN: urn:nbn:hr:216:517433
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-17 09:41:46