Promocija mjesta kroz fotografiju : Dubrovnik

master's thesis

• Author: Ana Pamić
• Mentor: Miroslav Mikota (mentor)
• Committee member: Miroslav Mikota (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2011-10-5, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Fotografija je od svog postanka pa do danas ostala najutjecajniji medij

komunikacije, posebno raznim tehničkim napretkom koji je utjecao na nove

mogućnosti reprodukcije fotografije. Prilikom snimanja fotografije, važno je

dobro poznavati elemente kompozicije i njihove zakonitosti, koje se primjenjuju

ovisno o području koje se snima. Osnovna uloga kompozicije je da bude toliko

usklađena, da bi zadržala što dulji pogled gledatelja.

Svako turističko mjesto, pa i grad Dubrovnik, nastoji privući i ostvariti što

povoljnije gospodarske učinke. Zato su posebno su važni turistički promocijski

materijali koji su u funkciji “nadomjestka destinacije“. To je zadatak raznih

tiskanih prospekata, vodiča, monografija, plakata i ostalih reklamnih medija,

među kojima su i razni suveniri koje će turisti ponijeti sa sobom.

Danas posebno važnu ulogu ima web – promocija, koja predstavlja najbrži,

najopsežniji i najisplativiji način promidžbe, posebno zbog dostupnosti 24 sata

dnevno.

Abstract (english)

Photo from its inception until now, remained the most influential medium

of communication, in particular the various technical advances that influenced

the new photo mode options. When taking photographs, it is important to be

familiar with the elements of composition and their principles, which are applied

depending on the area being recorded. The main role of the composition is to be

so compliant, in order to keep the long view of spectators.

Every tourist site, including the city of Dubrovnik, is trying to attract and

make it more favorable economic effects. That is why it is especially important

tourist promotional materials that are in function “of the restoration routes.” It

is the task of various printed brochures, guides, monographs, posters and other

advertising media, including a variety of souvenirs which the tourists can bring

with them.

Today, a particularly important role is in the web - promotion, which is

the fastest, most comprehensive and cost-effective way of advertising, especially

because of the availability 24 hours a day.

• Keywords: povijest fotografije; kompozicija; grad Dubrovnik; turistička promocija; tiskovni mediji; web - promocija
• Keywords (english): history of photography; composition; tourism promotion; print media; web - promotion
• Language: croatian
• URN:NBN: urn:nbn:hr:216:545434
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-17 09:41:46