Stereotipi u masovnim medijima

undergraduate thesis

• Author: Suzana Matanović
• Mentor: Daria Mustić (mentor)
• Committee member: Krešimir Dragčević (član povjerenstva)
• Committee member: Daria Mustić (član povjerenstva)
• Committee member: Dorotea Kovačević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2021-9-15, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Stereotipi se definiraju kao sklopovi pojednostavnjenih i pretjerano uopćenih osobina koje

se pridaju svim pripadnicima neke društvene skupine. Kroz život, određeni stereotipi se

mijenjaju, nadograđuju, a novi se stječu. Od samih početaka pa sve do danas stereotipi su

prisutni u masovnim medijima. Selektiranjem informacija nastoje utjecati na ponašanje,

stavove i emocije korisnika. U ovom radu navode se razni načini manipuliranja koje koriste

mediji kako bi privukli pozornost čitatelja i gledatelja. Prikazano je nekoliko primjera

stereotipa korištenih u oglašavanju poznatih tvrtaka. Praktični dio odrađen je u obliku ankete

kojom se nastoji utvrditi u kojoj mjeri su korisnici upoznati sa stereotipima i masovnim

medijima te jesu li osviješteni o manipuliranju istih.

Abstract (english)

Stereotypes are defined as sets of simplified and overly generalized characteristics that are

attached to all members of a social group. Through life, certain stereotypes change, are

upgraded, and new stereotypes are acquired. From the very beginning to the present day,

stereotypes have been present in mass media. By selecting information, they try to influence

behaviour, attitudes and emotions of users. This final thesis lists various manipulation

methods used by the media to attract the attention of readers and viewers. It also includes

several examples of stereotypes that have been used in advertising for well-known

companies. The practical part was done in the form of a survey aimed at determining the

extent to which users are familiar with stereotypes and mass media and whether they are

aware of their manipulation.

• Keywords: Stereotipi; masovni mediji; manipulacija; korisnik
• Keywords (english): Stereotypes; mass media; manipulation; user
• Language: croatian
• URN:NBN: urn:nbn:hr:216:425643
• Study programme: Title: Printing technology, course Technical - technological; Course: Graphic technology; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-16 14:55:44