Dizajner kao autor

master's thesis

• Author: Mario Depicolzuane
• Mentor: Jesenka Pibernik (mentor)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2010-7-8, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Tematika dizajnera kao autora predstavlja vitalan dio struke grafičkog dizajna gdje su dizajneri uključeni u proces koji je više od samog generičkog komuniciranja klijentovih poruka, gdje često dizajneri daju i sadržaj i formu završnog dizajnerskog proizvoda. Ovaj diplomski rad daje opsežan uvod i presjek tog područja dizajnerske struke. Pojam dizajnera kao autora prije svega definira činjenica da dizajner preuzima odgovornost kako za sadržaj i kontekst određene poruke tako i za način na koji će se ta poruka komunicirati. Kao zaključak ovog diplomskog rada, utvrđena su četiri osnovna oblika djelovanja dizajnera kao autora: 1) Dizajner koji u velikoj mjeri neprestano unosi osobna uvjerenja u svoj dizajnerski rad. 2) Dizajner koji intenzivno i detaljno surađuje s klijentima, pružajući im relevantne i utjecajne savjete, interpretacije te sadržaj završnog dizajnerskog proizvoda. 3) Dizajner koji ima jedinstven autorski stil na temelju kojeg ga klijenti unajmljuju. 4) Dizajner koji je u potpunosti odgovoran za sadržaj i kontekst svojeg dizajnerskog rada.

Abstract (english)

The theme of the designer as author represents a vital part of the graphic design profession, in which designers are involved in a process that is more than just a generic communication of client’s messages, where designers often provide the content and form of the final design product. This thesis gives a comprehensive introduction and an insight in that area of the design profession. The notion of designer as author lies in the possibilty that designers can also operate as mediators—that they can take responsibility for the content and context of a message as well as the more traditional means of communication. As a conclusion of this thesis, it is determined that there are four basic types of designer as authors: 1) The designer who largely involves his/her personal beliefs in their design work. 2) The designer who works extensively with his clients, providing them with relevant and influential advice, interpretation and content for the final design product. 3) The designer who has a unique signature style under which clients commision his/her work. 4) The designer who is fully responsible for the content and context of their design work.

• Keywords: grafičko autorstvo; samoinicirani projekti; suvremene dizajnerske prakse
• Keywords (english): graphic authorship; self-initated projects; contemporary design practices
• Language: croatian
• URN:NBN: urn:nbn:hr:216:974705
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-17 09:53:20