Dizajn vizualnog identiteta poduzeća Polis : ingenering d.o.o. Pula

master's thesis

• Author: Nada Zinaić
• Mentor: Maja Brozović (mentor)
• Committee member: Maja Brozović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2010-2-00, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Zadatak ovog diplomskog rada je kreiranje novog vizualnog

identiteta poduzeća Polis-ingenering d.o.o.

koje se bavi pružanjem računovodstvenih i knjigovodstvenih

usluga, poreznim savjetovanjem, savjetovanjem

u vezi s poslovanjem i upravljanjem, te građevinskim

inženjeringom. Svrha novog imidža firme je da pomogne

u boljem prezentiranju vrijednosti i kvalitete

firme na ciljanom tržištu, stvaranju dugoročnih odnosa

između firme i klijenata te ostvarivanju većih poslovnih

rezultata. Marka, odnosno brand, omogućava stvaranje

jedinstvenosti i prepoznatljivosti poduzeća u odnosu

na brojna konkurentska poduzeća koja pružaju jednake

ili slične usluge. Pretpostavka je da će firma kroz novi

vizualni identitet ostvarivati bolje poslovne rezultate

od dosadašnjih, koje ostvaruje trženjem nemarkiranih

usluga i stvaranjem imidža samo kroz osobnost vlasnika

firme.

Abstract (english)

The task of this thesis is to create a new visual identity of

the company Polis - ingenering d.o.o. which deals with

the provision of accounting and bookkeeping services,

tax advice, advice in connection with the operations

and management, and construction engineering. The

purpose of the new image of the company is to assist in

presenting a better value and quality of the company on

the target market, creating a long-term relationships between

firms and customers, and achieving greater business

results. Brand allows the creation of unity and recognition

of the company compared to many competitive

companies that provide the same or similar services. It is

assumed that the company through a new visual identity

will realize better business results than the previous,

which achieves through services that are not marked

and creating image only through the personality of the

owner of the company.

• Keywords: privatno poduzeće; usluge; ciljana tržišta; brand; zaštitni znak; logotip; boje; tipografija; knjiga standarda
• Keywords (english): private company; services; target market; brand; trademark; logo; colors; typography; book standards
• Language: croatian
• URN:NBN: urn:nbn:hr:216:910850
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-17 09:59:47