Dizajn znakova vizualnih komunikacija

master's thesis

• Author: Ana-Marija Kapović
• Mentor: Mato Jurković (mentor)
• Committee member: Mato Jurković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2009-12-00, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

U diplomskom radu je analizirana

semiotika kao nauka o znakovima i

važnost njene primjene u dizajnu.

Naglasak je stavljen na

dvodimenzionalan znak koji predstavlja

najvažnije vizualno komunikacijsko

sredstvo. Analizirane su i vrste medija

kojima se poruka prenosi buduci da

tumacenje znaka ne ovisi samo o

primatelju poruke kao individui, vec i o

mediju cija se definicija mijenja iz dana

u dan kako se svijet sve više

tehnologizira.

Abstract (english)

The thesis at hand analyses semiotics as

the science of signs and the importance

of its application in design. Emphasis is

placed on the two-dimensional sign,

which represents the most important

visual communication tool. Analysis was

extended to the types of media that are

used to transmit a message, since the

interpretation of the sign depends not

only on the recipient of the message as

individual, but also on the medium

whose definition changes from day to

day as the world becomes increasingly

technologized.

• Keywords: semiotika; znak; vizualne komunikacije; medij
• Keywords (english): semiotics; sign; visual communication; media
• Language: croatian
• URN:NBN: urn:nbn:hr:216:743583
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-17 10:02:17