Redizajn vizualnog identiteta tvrtke HD-EXTERIJERI

master's thesis

• Author: Petra Jug
• Mentor: Maja Brozović (mentor)
• Committee member: Maja Brozović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2009-9-00, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Dio upravljanja vizualnim identitetom je i odluka o njegovoj promjeni ili redizajnu. Cilj redizajniranja logotipa i vizualnog identiteta tvrtke HD-exterijeri je stvaranje jasnije slike organizacije, njezinih vrijednosti i formiranje stabilnog sustava vizualnih elemenata kojima ona komunicira s tržištem. Proces stvaranja tog sustava je složeni, a sastoji se od istraživanja, određivanja vizualne strategije, testiranja i usavršavanja finalnog rješenja. Upute za njegovu provedbu opisane su u knjizi grafičkih standarda kroz konstrukciju logotipa, upotebu boja i aplikaciju logotipa na različite proizvode. Jedinstvena poruka koja se pritom lansira potpuno je prilagođena ciljnoj skupini.

Abstract (english)

One part of managing the visual identitiy is also the decision for changing it or redesigning. The goal of redesigning the logotype and visual identitiy of the company HD-exterijeri is to create a clearer image of the organization, its values and forming a stable system of visual elements which are used in communicating with the market. Process of creating that system is complicated, and consist of exploration, visual strategy determining, testing and refining the final solution. Instructions for its execution are illustrated in brand guidline book through logotype construction, color usage and application of logotype on various products. Unique message which is then broadcast, completely is adjusted to target audience.

• Keywords: Redizajn; vizualni identitet; logotip; knjiga grafičkih standarda; ciljna skupina
• Keywords (english): Redesign; visual identity; logotype; brand guidline book; target audience
• Language: croatian
• URN:NBN: urn:nbn:hr:216:085207
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-17 10:13:51