Izrada vizualnog identiteta za centar za djecu i roditelje "Mali princ"

master's thesis

• Author: Julija Kozarić
• Mentor: Maja Brozović (mentor)
• Committee member: Maja Brozović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2009-9-00, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Centar za djecu i roditelje Mali princ privatni je dječji vrtić namjenjen odgoju

i obrazovanju djece, poboljšanju odnosa između djece i roditelja te njihovom

zajedničkom sudjelovanju u raznim aktivnostima. Za prikaz djelatnosti poduzeća i

isticanje željenog korporativnog imidža važna je izrada odgovarajućeg vizualnog

identiteta.

Proces oblikovanja logotipa i promotivnih materijala sastoji se od nekoliko

faza (analiziranje i prikupljanje informacija, razvijanje koncepta dizajna i izrada

knjige standarda) koje se nadovezuju i međusobno nadopunjuju. Cilj je prikazati

tijek dizajniranja od početne do završne ideje, razradu odabranog riješenja te

prezentaciju cjelokupnog identiteta kroz knjigu grafičkih standarda.

Abstract (english)

Center for children and parents “Mali princ” is private kindergarten based on

children`s breeding and education, improving child-parent relationship and their

mutual involvement in various activities. Making of adequate visual identity is

important to represent corporation`s activity and emphasise wishful corporate

image.

Proces of making logotype and promotive materials consists of several stages

that add on and mutually supplement (analyzing and collecting of informations,

design concept developing and making of brand guidline book). Aim is to show

design progress from initial idea to final solution, elaboration of the selected

solution and presentation of the whole identity through brand guidline book.

• Keywords: dječji vrtić; Mali princ; vizualni identitet; logotip; korporativni; imidž
• Keywords (english): kindergarten; Little Prince; visual identity; logotype; corporative; image
• Language: croatian
• URN:NBN: urn:nbn:hr:216:892918
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-17 10:14:07