Vizualni identitet grada

master's thesis

• Author: Ana Buršić
• Mentor: Jesenka Pibernik (mentor)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2009-3-00, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Gradovi diljem Europe se sve više bave istraživanjem ideja i tehnika brandiranja proizvoda

kako bi ih iskoristili u stvaranju vlastitog vizualnog identiteta. Ovaj diplomski rad bavi se načinima na koje je moguće brandirati grad, definira što je vizualni identitet grada

i prepoznaje atribute koji vizualni identiteti daju gradu. Dobri brandovi mogu učinit grad poželjnim, jednako kao što loši brandovi mogu stvoriti lošu sliku nekog grada. Dok su neki gradovi bujali tokom godina, drugi su propadali. Koja je korelacija između vizualnog identiteta i uspiješnosti grada? Grad mora sadržavati kvalitetne atribute kako bi bio uspješan, ali broj faktora koji utječu na njegovu uspiješnost je velik. Suradnja između gradskih vlasti i njegovih građana jedan je od tih faktora. Slabije i jače strane gradova također su istražene u ovom diplomskom radu, koji je temeljen na istraživanju povjesti gradova, demografiji grada, kulturnim trendovima, žiteljima i posjetiteljima gradova. U radu su prikazane studije gradova i njihovih vizualnih identiteta. Kreativna klasa također je spomenuta kao bitna stavka u stvaranju vizualnog identiteta grada.

Abstract (english)

Cities throughout Europe are increasingly importing the ideas and techniques of product

branding for use in creating a visual identity of a city. This thesis paper is exploring ways in which it is possible to brand a city, it defines what visual identity of a city really is and recognizes the attributes of a city with a visual identity. A good visual identity of a city can assist in making cities desirable, just as bad city’s visual identity can help in making cities undesirable. While some cities have prospered over the years, others have suffered. What is the correlation between a visual identity of a city and its success? A city must have good qualities in order to brand itself successfully,however the factors involved in its success are numerous. Cooperation between the city’s municipal government

and its residents is one of those factors. Weaknesses as well as strengths of a city are explored in this thesis, that is based on exploring the city’s history, demographics, cultural trends its residents and visitors. In the thesis there are several case studies of cities and their visual identities. The creative class is also mentioned as a key factor in creating a visual identity of a city.

• Keywords: vizualni identitet grada; brand grada
• Keywords (english): visual identity of a city; city branding
• Language: croatian
• URN:NBN: urn:nbn:hr:216:888002
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-17 10:24:08