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master's thesis
Redizajn vizualnog identiteta poduzeća `Point d.o.o.`
2009. urn:nbn:hr:216:251114
Tkalec, Željka
University of Zagreb
Faculty of Graphic Arts

Cite this document

Tkalec, Ž. (2009). Redizajn vizualnog identiteta poduzeća `Point d.o.o.` (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:251114

Tkalec, Željka. "Redizajn vizualnog identiteta poduzeća `Point d.o.o.`." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2009. https://urn.nsk.hr/urn:nbn:hr:216:251114

Tkalec, Željka. "Redizajn vizualnog identiteta poduzeća `Point d.o.o.`." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2009. https://urn.nsk.hr/urn:nbn:hr:216:251114

Tkalec, Ž. (2009). 'Redizajn vizualnog identiteta poduzeća `Point d.o.o.`', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 17 November 2024, https://urn.nsk.hr/urn:nbn:hr:216:251114

Tkalec Ž. Redizajn vizualnog identiteta poduzeća `Point d.o.o.` [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2009 [cited 2024 November 17] Available at: https://urn.nsk.hr/urn:nbn:hr:216:251114

Ž. Tkalec, "Redizajn vizualnog identiteta poduzeća `Point d.o.o.`", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2009. Available at: https://urn.nsk.hr/urn:nbn:hr:216:251114

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Metadata
TitleRedizajn vizualnog identiteta poduzeća `Point d.o.o.`
AuthorŽeljka Tkalec
MentorMaja Brozović (mentor)
Committee memberMaja Brozović (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2009-3-00, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Potrebe za redizajnom javljaju se zbog cikličkih promjena u tehnologiji, sustavima i procesima. Budući da poduzeće postoji već 20-ak godina na tržištu, pojavila se potreba za osvježenjem i promjenom vizualnog identiteta. Redizajnom će se obuhvatiti i proizvodi poduzeća koji do sada nisu imali konkretno osmišljen dizajn, te svi popratni materijali za promociju poduzeća. Cilj je osmisliti i izraditi “brand” poduzeća, njegovih proizvoda i usluga, kako bi ih učinili prepoznatljivim na tržištu, te kako bi ih uklopili u identitet poduzeća.
Abstract (english)
The need for rebranding occurs because of cyclic changes in technology, systems and processes. Since the company exists for about 20 years on the market, there is a need for refreshment and some changes in visual identity. Redesign will also include company’s products which didn’t have specifically defined design until now, and all accompanying materials for company’s promotion. The goal is to define and to produce a company’s “brand” and it’s products and services to make them recognizable on the market and to fit them in the company’skidentity.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:251114
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-04-17 10:26:03