Grafički dizajn nacionalnih identiteta

master's thesis

• Author: Kristina Kovačević
• Mentor: Mato Jurković (mentor)
• Committee member: Mato Jurković (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2009-00-00, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Prisutnost nacionalnog identiteta neke zemlje u njenom grafi Ëkom dizajnu ovisi o mnogim

Ëimbenicima. Prije svega o jačini identiteta te zemlje i važnosti koju zemlja posvećuje čuvanju

i isticanju tog identiteta. U svijetu koji teži globalizaciji, upravo je identitet odlučujući čimbenik

prepoznatljivosti zemlje u široj svjetskoj javnosti, pa stoga zemlja koje se uspije jasno vizualno

istaknuti među stotinama drugih, postiže na taj način prednost na tržištu.

U ovom radu vidljivost (ili nevidljivost u pojedinim slučajevima) nacionalnog identiteta u

grafi čkom dizajnu pokazana je na primjerima mnogih zemalja, a sa posebnim su zanimanjem

obrađene zemlje neeuropske tradicije, upravo zbog svoje izdvojenosti od meusobno vrlo

sliËnog kulturnog nasljea zemalja Europe i Sjeverne Amerike.

Abstract (english)

Presence of the national identity of a country in its graphic design depends on many factors.

First and foremost, on the actual strength of its identity and the importance which that

country dedicates to the upholding and accentuating that identity. In the world that aspires

to globalization, identity is a defi ning factor that differentiates a specifi c country in the eyes

of the wider world public. Therefore, a country that succeeds in clearly visually emphasizing

among hundreds of others, obtains in such way an advantage on the market.

In this thesis, the visibility (or invisibility in some cases) of the national identity in the graphic

design is shown on the examples of many different countries with a special interest on the ones

that are coming from the non-European tradition as a result of theirs detachment from mutually

quite similar cultural heritage that countries of Europe and Northern America posses.

• Keywords: grafički dizajn; nacionalni identitet; komunikacija; vizualna kultura; lokalne tradicije; nasljeđe; poruka; globalizacija; prepoznatljivost
• Language: croatian
• URN:NBN: urn:nbn:hr:216:711908
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-17 10:28:21