Oblikovanje vizualnog identiteta drvodjeljskog obrta `Naval woodwork`

master's thesis

• Author: Dorotea Kovačević
• Mentor: Maja Brozović (mentor)
• Committee member: Maja Brozović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2008-9-00, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Obrt Naval Woodwork zasniva se na posebnim i nestandardnim procesima koji poduzeće čine drugačijim na tržištu. U skladu s tim, pristupilo se oblikovanju vizualnog identiteta na način kojim se jasno upućuje na sve segmente poslovanja poduzeća. To omogućava izgradnja kvalitetne komunikacije s klijentom i pristup oblikovanju kao složenom procesu koji se sastoji od niza aktivnosti na kojima se zasniva kreativno djelovanje.

Cjelokupni rad polazi od definicije dizajna kao dugotrajnog procesa, a temelji se na opisivanju pojedinih elemenata tog procesa (analitička, kreativna i izvršna faza) i prezentaciji konačnog rješenja unutar utvrdenih i definiranih okvira kroz izradu knjige grafičkih standarda.

Abstract (english)

Naval Woodwork concern is based on special and uncommon processes which made this company distinct at the market. In accordance with that, forming of visual identity needed to make reference on all segments of the company and of all impact on global market made by Naval Woodwork. That is the start point for the quality communication with client, and recursive to that, approach on forming of visual identity must be complex and derived from series of operations on which the whole base for the moulding of identity is made on.

Entire work stand on the axiom that the definition of design is a long term process which lay on description of particular elements of that process (analytic, creative and executive phase) and on the presentation of the final solution within defined borders through creation of brand guidelines.

• Keywords: drvodjelstvo; nautika; vizualni identitet; logotip; knjiga standarda
• Keywords (english): woodwork; naval; visual identity; logo; brand guidelines
• Language: croatian
• URN:NBN: urn:nbn:hr:216:974557
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-17 10:35:52