Samopromocija mladih dizajnera

master's thesis

• Author: Srećka Gmaz
• Mentor: Jesenka Pibernik (mentor)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2008-6-00, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Tema ovog rada je samopromocija dizajnera. Namjera mi je pokazati razli

Abstract (english)

Selfpromotion of young designers is presenting themselfs to the public in a positive

light which shows their capabilities and creativity and exerpts them from the

competition. The aim of this work is to show different ways of selfpromotion for

graphic designers weather they are freelance designers or searching for a dream job in

the advertising agency or design studio. There are numerous ways of selfpromotion -

portfolio, capabilities brochure, poster, leaflet, etc and they are all described here in

this work and followed with examples. When it comes to selfpromotion, creating

distinction is the key. Promotions needs to be truly unique and thought provoking in

order to catch the attention of the audience. In the age when electonic communication

is prevalent contact strategies are very important. To make their promotions more

personalized designers are producing small, targeted promotions which are more

effective then mass mailings. Selfpromotion material does not have to be expensive to

be effective, it can be sent through e-mail for free and still result in gaining new work.

That is because the best selfpromotion is a good quality work. Still to be trully

different creatives needs to rethink function, form and the use of alternative media.

For every designer it is very important tho determine his identity before he begins

working with clients or searching for a job so he can communicate his approach to

design and business from the first contact with public.

• Keywords: dizajn; dizajner; promocija; marketing; samopromocija
• Language: croatian
• URN:NBN: urn:nbn:hr:216:878478
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-17 10:40:52