Dizajn političkih poruka

master's thesis

• Author: Ivan Herceg
• Mentor: Jesenka Pibernik (mentor)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2008-03, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Diplomski rad obrađuje temu dizajna političkih poruka. Riječ je o oblikovanju vizualnih komunikacija s primarnom i nedvosmislenom političkom porukom tj. o grafi čkom dizajnu u službi političke komunikacije. Naglasak je stavljen na državna uređenja i političke sustave u kojima je egzistirala Hrvatska ideja u periodu 20st. odnosno načinu na koji se politička poruka formira u totalitarnom jednopartijskom i demokratskom pluralističkom društvu. Dat je svojevrsni pregled najzanimljivijih poruka pojedinih razdoblja. Naglasak je također na oblikovanju tiskanih komunikacija i to prije svega plakatu kao najsnažnijem te najučestalijem tiskovnom mediju prenošenja političkih poruka. Također se daje osvrt na pitanja propagande, ratne propagande, političkog marketinga i promidžbe kao ključnih elemenata za shvaćanje biti poruke a posebna pažnja posvećena je vizualnom identitetu parlamentarnih stranaka koji u demokratskom društvu predstavlja neposrednu i permanentnu poruku usmjerenu na biračko tijelo.

Abstract (english)

The paper deals with designing a political message. It deals with political visual communications and political graphic design. It refers to different political systems in which the Croatian idea exists during 20th century and also the way that political message forms itself in totalitaristic and pluralisticdemocratic systems. Paper contains a view of most important political messages during four different periods. Focus is put on designing a printing communications especially poster as a central and most used printing media for presenting political messages. It also refers to questions regarding propaganda, war propaganda and political marketing as crucial and important questions for understanding the way that message works in different systems. And fi nally, paper deals with visual identity of Croatian political parties because it presents closest and also permanent political visual message in democratic society.

• Keywords: politička poruka; propaganda; politički marketing; plakat; vizualni identitet
• Keywords (english): political message; propaganda; political marketing; poster; visual identity
• Language: croatian
• URN:NBN: urn:nbn:hr:216:847594
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-17 10:41:16