Stvaranje vizualnog identiteta u glazbenoj industriji

undergraduate thesis

• Author: Antonio Šebalj
• Mentor: Mile Matijević (mentor)
• Committee member: Igor Majnarić (član povjerenstva)
• Committee member: Mile Matijević (član povjerenstva)
• Committee member: Denis Jurečić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2022-9-27, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Stvaranje vizualnog identiteta u glazbenoj industriji nije nimalo lako. Kako se ovaj

rad bazira na naslovnicama albuma, vrlo je važan odabir boje, tipografije, forme i poruke

iza dizajna. U kolaboraciji sa glazbenikom, vrlo je bitno da dizajner postavlja pitanja, a da

glazbenik odgovara, i obratno, kako bi se ideja verbalizirala, te kako bi se njeno realiziranje

odvijalo u valjanom pravcu. Predstavit ćemo osnovne segmente likovnih elemenata, sa

fokusom na tipografiju i boju. Uz dizajniranje i redizajniranje u praktičnom dijelu, kroz

povijesni pregled, i određene periode žanrova, analizirat ćemo evoluciju naslovnica, od

Alex-a Steinnweiss-a, pa sve do primjera modernog umjetnika poput Kayne West-a.

Abstract (english)

Creating visual identity in music industry is not an easy task. Because this paper is

based on cd covers of albums, choice of color is very important, same as typography, form

and message behind design. In collaboration of designer and artist, its really important to

ask questions from both sides, so direction of the design is going in a right way. We are

going to talk about most important elements of an art form, with a focus on typography and

color. Besides designing and redesigning inside of practial part, through specific parts of

music genres, and its history, we are going to analyse evolution of album covers, starting

from Alex Steinweiss, all the way to prime example of a modern artist, such as Kayne

West.

• Keywords: Cover; album; singl; vizualni identitet; glazbena industrija; tipografija; boja
• Keywords (english): Cover; album; singl; visual identity; music indutry; typography; color
• Language: croatian
• URN:NBN: urn:nbn:hr:216:042508
• Study programme: Title: Printing technology, course Technical - technological; Course: Graphic technology; Study programme type: university; Study level: undergraduate; Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-16 11:29:29