Fotografija hrane

master's thesis

• Author: Lea Popović
• Mentor: Miroslav Mikota (mentor)
• Committee member: Miroslav Mikota (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2012-9-14, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Fotografija hrane oblik je mrtve prirode specijaliziran za reklamne svrhe, a cilj je

proizvesti atraktivnu i oku ugodnu fotografiju koja će se kasnije koristiti u

reklamama, na raznim ambalažama, jelovnicima i kuharicama. Dugo vremena

fotografi su snimali hranu onako kako su je ljudi navikli vidjeti , uglavnom na stolu

ispred njih. U skladu s time, stilisti za fotografiju hrane nastojali su da hrana čim bolje

izgleda iz takve perspektive. Odmicanjem vremena i fotografija hrane dobiva sasvim

drugačiji izgled. Nedavno je počeo prevladavati trend predstavljanja hrane sa čim

manje elemenata, potpuno čiste i jednostavne, s upotrebom manje rekvizita, korištenje

velike dubinske oštrine, iskošenih snimaka i ekstremno krupnih planova. Proces

fotografiranja hrane započinje nabavkom hrane i svih potrebnih, pomno odabranih

sastojaka. Odabiru se vizualno najbolje namirnice kako bi fotografija bila što

privlačnija. Nakon odabira namirnica odabire se rasvjeta i pozadina tako da

predstavljana hrana ne bi pala u drugi plan. Boja, tekstura, izgled pozadine i rekvizita

trebao bi se uklapati sa hranom na fotografiji.

U diplomskom radu analiziraju se navedene teoretne postavke. Temeljem teoretnih

razmatranja realiziraju se autorske fotografije hrane koje se analiziraju s tehinčkog i

kreativnog stanovišta, a potom koriste u istraživačkom dijelu diplomskog rada za

istraživanje na web stranici.

Abstract (english)

Food photography is a form of still life photography specialized for advertising

purposes, focusing mainly on producing attractive photography pleasing to the eye

which will later be used in commercials, for packaging, menus and cookbooks. For a

long time photographers were photographing food how people were used to see it,

mostly on the table in front of them. According to that, food stylists were trying to

make the food look better from that perspective. As time went by, food photography

changed its appearance. Recently it became popular to show food with only few

elements, completely clearly and simple, with as few props as possible, using great

deep sharpness, skewed shots and extreme closeups. Process of food photographing

starts with supplying food and all required, carefully picked ingredients. The best

looking ingredients are picked for a shot to make it even more attractive. After

choosing the ingredients, it is important to choose the lightning and background to

make sure that presented food would not fall in the background. Colour, texture,

background and props appearance should match the food in the photograph.

This thesis analyzes the theoretical postulates mentioned above. Based on theoretical

analysis, author photos of food were taken and analyzed from technical and creative

point of view. Same photos were used in a research at a web site for purposes of this

graduation thesis.

• Keywords: fotografija; hrana; namirnice; rekviziti
• Keywords (english): photography; food; ingredients; props
• Language: croatian
• URN:NBN: urn:nbn:hr:216:464109
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 16:25:49