Evaluacija kvalitete pokretne trake

master's thesis

• Author: Sanja Lepur
• Mentor: Jesenka Pibernik (mentor)
• Committee member: Diana Milčić (član povjerenstva)
• Committee member: Dubravko Banić (član povjerenstva)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2011-5-2, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Vrijeme je postalo ključna sila u vizualnim komunikacijama, a njezin snažan

utjecaj kao sredstvo komuniciranja i umjetnički izražaj znatno su obogatili prostor

razmišljanja grafičkih dizajnera. Pokret je postao osnovni dio suvremenog vizualnog

prostora s integrativnim tehnologijama udružujući televiziju, internet i slična okruženja, a

dizajniranje u vremenu i prostoru niz jedinstvenih, kreativnih izazova koji kombiniraju

jezik tradicionalnog grafičkog dizajna s dinamičnim vizualnim jezikom u hibridni sistem

komuniciranja. U ovom radu istražuju se kvalitete pokretne grafike jer se u procesu

komunikacije izražavaju njezine karakteristike koje pokazuju važnost i značenje u odnosu

s promatračima. Od kvaliteta koje poruke pokretne grafike nalažu, pobliže se objašnjava

emocionalna karakteristika poruke koja pokazuje svoju najveću prisutnost i djelovanje u

komunikaciji i time iskazuje važnost prepoznavanja te karakteristike kao bitne za

uspostavu dobre komunikacije. Zaključuje se i to da osim ovladavanja tehnologijama

dizajner je primoren razumjeti kognitivna svojstva grafičkih elemenata kako bi

emocionalno što više približio poruku publici.

Abstract (english)

Time has become a key force in visual communications, and its powerful influence

as a means of communication and artistic expression have significantly enriched the

creative thinking of graphic designers. The movement has become an essential part of

contemporary visual space with integrative technologies combining television, internet

and similar environments, and design in time and space, a series of unique, creative

challenges that combine the traditional language of graphic design with a dynamic visual

language in a hybrid communication system. In this paper we examine the quality of

motion graphics because the process of communication is expressing its characteristics,

which show the importance and significance in comparison with observers. The quality of

the messages require moving graphics, explains in detail the emotional characteristics of a

message that shows its greatest presence and function of communication and shows the

importance of recognizing these characteristics as essential for establishing good

communication. It is concluded that in addition to the mastery of technology designer is

forced to understand the cognitive properties of graphical elements to make message

emotionally closer to the audience.

• Keywords: pokretna grafika; komunikacija; kvalitete; emocinalna karakteristika
• Keywords (english): motion graphics; communication; qualities; emotional features
• Language: croatian
• URN:NBN: urn:nbn:hr:216:079169
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 18:00:18