Utjecaj likovnih i grafičkih elemenata na doživljaj dizajna ambalaže

master's thesis

• Author: Maja Smrček
• Mentor: Maja Brozović (mentor)
• Committee member: Miroslav Mikota (član povjerenstva)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Committee member: Maja Brozović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2011-10-3, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

U današnjem modernom potrošačkom društvu skoro da i nema proizvoda koji nema potrebu za dobro oblikovanom ambalažom. Kvalitetno i lijepo oblikovana ambalaža, odnosno grafička prepoznatljivost, predstavlja značajni faktor u komunikaciji proizvođač - potrošač. Stoga predmet istraživanja ovog diplomskog rada jest koliko likovni i grafički elementi utječu na sam doživljaj ambalaže, prilikom kupnje, te je li uistinu dobro oblikovana ambalaža, sa pravilnim rasporedom likovnih i grafičkih elementa postala uzrokom bolje prodaje proizvoda.

Kroz teorijski dio cilj je analizirati aspekte ambalaže, likovne i grafičke elemente, samo značenje , te njihovu primjenu u samom procesu oblikovanja ambalaže, predočiti njihovu „mod“ u današnjem modernom doživljaju ambalaže.

U eksperimentalnom dijelu, putem ankete, dolazi se do samog mišljenja potrošača koliko i kako likovni i grafički elementi utječu na njih, na sam doživljaj ambalaže prilikom njihove odluke o kupnji proizvoda.

Abstract (english)

In today’s modern consumers society there is almost no product that needs no well shaped packaging. Stylish, high quality packaging and graphic identity present an important factor in communication between manufacturer and the consumer. Therefore, the subject of this thesis is how much art and graphic elements affect the consumers’ impression with products packaging while buying the product, and is well designed packaging with proper layout of art and graphic elements responsible for increased selling of a product.

The goal of the theoretical part of this thesis it to analyze aspects of packaging, art and graphic elements, their meaning, and their application in designing process of a packaging to present their “power” in today’s modern packaging experience.

In experimental part, trough survey, it has been discovered the consumers opinion, how and how much do art and graphic elements affect on their impression with packaging and in their decision while buying a product.

• Keywords: ambalaža; dizajn; likovni elementi; grafički elementi
• Keywords (english): packaging; design; visual elements; graphic elements
• Language: croatian
• URN:NBN: urn:nbn:hr:216:579289
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 18:15:15