Dizajn logotipa uslužnih djelatnosti

master's thesis

• Author: Tanja Hrgović
• Mentor: Jesenka Pibernik (mentor)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Lidija Mandić (član povjerenstva)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2011-10-4, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Logotip, temeljna bit i program vizualnog identiteta poznat

kao tržišna marka ili uslužna marka je vjerojatno najsavjesniji, funkcionalniji i utjecajniji

element vizualne komunikacije koji kreira dizajner. Kao takav egzistira u socijalnoj sferi,

interpretiran i čitan od strane raznolike publike. Logo je također poznat kao marka identiteta,

te isto (identitet) pruža organizaciji ili pojedincu; predstavlja određen oblik garancije

kvalitete usluga ili robe koju organizacije (pojedincu) nude. Ima moć emitirati konotacije iznad identifikacije. Dobro dizajniran logo ima dugotrajan životni vijek kroz mnogo godina, pa čak i generacija. Za takav logotip potrebno je razraditi faze uspješnog komuniciranja. Zapravo, treba uspostaviti kanale komuniciranja kojima se prenosi poruka između pošiljaoca (logotipa koji zastupa određenu tvrtku) i primaoca ( publike). Prva faza je definiranje ciljane publike. Potrebe korisnika se mijenjaju ovisno o godinama te dizajner treba prilagoditi svoj dizajn dobnoj skupini ciljane publike. Dobne skupine čine: osnovna škola, srednja škola, fakultet i zaposlena publika.

Abstract (english)

Logotypes, stationery systems, and visualy identity programs, more tehnically known as a trade or service mark, is probably the most concies, portable, and powerful visual communication element that a designer creates. Logos exist in

the social sphere, and are thus interpreted and read by audiences of varying sizes. A logo is

also known as an identity mark, and provides just that for an organization or individual: a kind

of guarantee of quality in the product or service they offer. But logos also have the power to

emit connotations beyond identification. A well-designed logo has a potential lifespan of

many years, even generations, and It is necessary to develop successful communication phases, namely, to establish channels of communication that flows between the message sender (designer) and recipient (the audience). One of the first phase is the determination and identification of the target public. Clients needs of change depending on age. Therefore, the designer must adapt their design depending on the age group. That kind of segmentation divides the market into groups based on demographic variables including age: children, teens, mature.

• Keywords: Logo; tržišna marka; uslužna marka; iskustvena marka; dizajn; dobna skupina
• Keywords (english): Logo; trade mark; service mark; experience mark; design; age groups
• Language: croatian
• URN:NBN: urn:nbn:hr:216:441140
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-18 18:16:39