Izrada vizualnog identiteta mljekarske tvrtke

master's thesis

• Author: Igor Toplak
• Mentor: Maja Brozović (mentor)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Committee member: Miroslav Mikota (član povjerenstva)
• Committee member: Maja Brozović (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2012-2-1, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Ovim diplomskim radom obrađuje se tematika vizualnog identiteta te identiteta i dizajna ambalaže. Koristi se stvaran primjer mljekare u Čakovcu, pod nazivom “Hamer d.o.o.”.Sadašnji vizualni identitet mljekare je nekvalitetno izrađen i identitet mljekare kao budućeg brenda nije određen. Potrebno je izraditi novi naziv, osmisliti

novu osobnost mljekare, te naposljetku izraditi kvalitetan vizualni identitet i dizajn ambalaže. Kako bi se dobro upoznalo sa sadašnjim stanjem i percepcijom identiteta, izradila se analiza svih proizvoda mljekare. Analizirani su: svrha proizvoda,

kvaliteta dizajna, i njegova percepcija. Izrađen je upitnik za vlasnika mljekare, kako bi se ustanovile želje vlasnika, njegova vizija te njegova osobna percepcija mljekare. Kada je prikupljeno mnoštvo informacija, i izrađena detaljna analiza, izrađena je anketa u prodajnom prostoru sa kupcima. Kroz tu anketu ustanovljeno je kako kupci doživljavaju mljekaru i njene proizvode. Takva anketa je temelj izrade novog identiteta mljekare. Kroz teoriju i analizu dobivenih informacija započinje izrada identiteta mljekare. Osmišljen je novi koncept Zrindol, koji će u potpunosti zadovljavati potrebe sadašnjih i budućih kupaca proizvoda. Nakon izrade koncepta

i priče identiteta, izrađen je logotip koji će u potpunosti prezentirati koncept budućeg branda. Izrađena je knjiga standarda, te naposljetku dizajn ambalaže koji odiše vizijom novog vizualnog identiteta.

Abstract (english)

In this graduation work thematic of the visual identity and the packaging design is been discussed. A realistic example of a dairy in Čakovec called “Hamer d.o.o.” is been used. The present visual identity of the diary is made non-quality and the future

identity of the diary is not identified. It is necessary to create a new name and a new personality of the diary and on the end, to make a quality visual identity and packaging design. In order to know the present state of the diary and the perception

of the identity better, an analysis of all the products of the diary has been made. The purpose of the products, the quality of the design and the perception of the design had been analyzed. A questionnaire for the owner of the diary has been made in order to see his wishes, visions and his personal perception of the diary.

When there were lots of information gathered, and a detailed analysis made, a questionnaire for the buyers has been made. Through that questionnaire it was found out what the customers think about the diary and the products of the diary. That kind of a questionnaire is a foundation of a new diary identity. A new concept “Zrindol” has been created, which will wholly fulfill the needs of the present and future customers. After creating the concept and the “story” of the brand, a logo which will wholly represent the concept of the future brand has been made. A book of standards has been made and lastly the packaging design which radiates with the vision of the new identity.

• Keywords: Vizualni identitet; branding; dizajn logotipa; dizajn ambalaže; istraživanje
• Keywords (english): Corporate identity; branding; logo design; packaging design; research
• Language: croatian
• URN:NBN: urn:nbn:hr:216:681937
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-18 18:17:06