Vizualn identitet hrvatskog svemirskog programa

master's thesis

• Author: Darija Kiseljak
• Mentor: Jesenka Pibernik (mentor)
• Committee member: Sanja Mahović Poljaček (član povjerenstva)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Committee member: Branka Lozo (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2012-9-28, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Vizualni identitet za Opservatorij Višnjan podrazumijeva teorijsko

istraživanje, na temelju kojeg slijedi izrada idejnih rješenja logotipa, ankete na

temu odabira logotipa, konkurentnih opservatorija i zvjezdarnica, izrada knjige

standarda te primjena logotipa.

U teorijskom dijelu diplomskog rada biti će definicija logotipa, vizualnog

identiteta, te objašnjeni primjeri logotipa i vizualnih identiteta na polju

astronomije (NASA, UK Space Agency). Istražiti će se karakteristike koje

logotip mora komunicirati, te na temelju proučenog stvoriti identitet

Opservatorija Višnjan.

Hrvatska astronomija pod kojom se uglavnom podrazumijevaju radovi

opservatorija, zvjezdarnica, planetarija, te studiji astrofizike u Splitu i

Prirodoslovno-matematičkog fakulteta u Zagrebu, neki s više a neki s manje

uspjeha i odjeka, osim znanosti imaju još jedan zajednički nazivnik, a to je

manjak eksponiranosti i marketinga. S obzirom na omogućenu suradnju s

Opservatorijem Višnjan, cilj je izraditi vizualni identitet opservatorija, na taj način

vizualno istaknuti jedan od uspješnijih znanstvenih objekata, kako u Hrvatskoj,

tako i na Europskoj razini te time popularizirati opservatorij i tako dati mali

doprinos Hrvatskoj astronomiji.

Abstract (english)

Visual identity for the Višnjan Observatory involves theoretical

investigation, based on which ideas for preliminary logos follows; surveys

on the logo selection and competitive astronomical observatories;

development of visual guidelines and uses of the logo.

Theoretical part of the thesis consists of a definition of a logo, visual

identities, and discussed examples of logos and visual identities in the field of

astronomy (NASA, the UK Space Agency). Characteristics that the logo

needs to communicate will be examined, upon which the identity

for Višnjan Observatory will be created.

Croatian astronomy which mainly includes works of observatories,

planetariums, and astrophysics studies in Split and the Faculty of Science in

Zagreb, some with more and some with less success and impact, have another

common denominator, except science, and that is the lack of exposure and

marketing. With regard to enabled cooperation with Višnjan Observatory, the

goal is to create a visual identity of the observatory, visually highlight one of the

most successful scientific facilities, both on Croatian and European level,

popularize observatory and thus give a small contribution to Croatian

astronomy.

• Keywords: vizualni identitet; grafički dizajn; astronomija
• Keywords (english): Visual identity; Graphic design; Astronomy
• Language: croatian
• URN:NBN: urn:nbn:hr:216:923464
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-18 18:25:41