Dizajn ambalaže za višekratno korištenje

master's thesis

• Author: Mirna Glad
• Mentor: Jesenka Pibernik (mentor)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2012-9-27, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Povijest ambalaže započela je od vremena kada su ljudi za prijenos hrane koristili

materijale iz prirode, preko razvoja trgovine i industrije kada se pojavila potreba za

boljim načinima zaštite i prijevoza dobara, pa do danas kada je ambalaža sveprisutna u

modernom društvu u tolikoj mjeri da predstavlja problem za okoliš.

Upravo zbog problema zagađenja koji proizlazi iz neadekvatnog odlaganja ambalaže,

pojavila se potreba za pronalaženjem novih načina na koje se ambalaža može iskoristiti.

Jedan od načina je i višekratno korištenje ambalaže kojim korisnik otpadu pridaje novu

namjenu i vrijednost procesom kreativnog djelovanja. Iako korisnik za svoje djelovanje

može imati različite motivacije, jedna od najvažnijih koja se nameće je upravo briga za

okoliš.

Namjena ovog rada je osim upoznavanja čitatelja sa temom višekratnog korištenja

ambalaže i poticanje korisnika da se angažiraju u njegovoj primjeni, te poticanje

dizajnera da upoznavanjem inovativnih načina na koja korisnici redizajniraju ambalažu

u njima pronađu temelj za razvoj dizajna ambalaže za višekratno korištenje.

Kroz eksperimentalni dio rada doznali smo navike i stavove potrošača prema

višekratnom korištenju ambalaže, te otkrili motive i načine njihovog korištenja.

Kao zaključak ovog rada možemo navesti da je dizajniranje ambalaže za višekratno

korištenje moguće jedino bliskom suradnjom dizajnera i kreativnih pojedinaca, a

promoviranje takvog dizajna može se ostvariti dobrim dizajnerskim rješenjima i

potporom zajednica na Internetu posvećenih pronalaženju i razmijeni novih rješenja za

višekratno korištenje ambalaže.

Abstract (english)

The history of packaging began from the time when people used materials from nature

to transfer food, through the development of commerce and industry when there

appeared the need for a better way to protect and transport goods, until today when

packaging is ubiquitous in modern society to that extent that represents a problem for

the environment.

Because of pollution problems arising from inadequate dispoasal of waste, there has

been the need to find new ways in which containers can be utilized. One of the methods

is reusable packaging to which the user is giving a new purpose and value through the

process of creativity. Although the user may have different motivations for his actions,

one of the most important that arises is concern for the environment.

The purpose of this study, in addition to introducing the reader to the topic of reusability

of packaging and encouraging users to engage in its application, is to encourage

designers to explore innovative ways in which users are redesigning their packaging to

find a basis for the development of packaging design for repeated use.

Through the experimental part of the work we have learned the habits and attitudes of

consumers towards the reusable packaging and discovered the motives and methods of

their use.

In conclusion of this study we can state that the design of reusable packaging is only

possible through close cooperation between designers and creative individuals, and

promotion of these designs can be achieved with good design solutions and support

of communities on the Internet dedicated to finding and exchanging new solutions for

reusable packaging.

• Keywords: Ambalaža; dizajn; korisnici; materijali; motivacija
• Keywords (english): Packaging; design; consumers; materials; motivation
• Language: croatian
• URN:NBN: urn:nbn:hr:216:597382
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-18 18:34:08