Vizualni identitet "O.P.G. Eliksir" ekološkog maslinovog ulja

master's thesis

• Author: Morana Klarić
• Mentor: Maja Brozović (mentor)
• Committee member: Sanja Mahović Poljaček (član povjerenstva)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Maja Strgar Kurečić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2013-9-23, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Kroz strukturu vizualnog identiteta i dizajna odabranog grafičkog proizvoda dolazi se do krajnjeg proizvoda knjige standarda već spomenutog vizualnog identiteta i ambalaže određene eko linije proizvoda upravo tog osmišljenog brenda. Ujedno se obuhvaća i problematika cjelokupnog dizajn-produkta s obzirom na standarde i norme Zakona o ekološkoj proizvodnji i označavanju ekoloških proizvoda Republike Hrvatske i Europske Unije o proizvodnji određene vrste ambalaže i njenom sadržaju ili ograničenjima u smislu dizajna i samim time plasmana na domaće i inozemno tržište. Vizualni identitet je po želji naručitelja znak koji obuhvaća kompletnu djelatnost obrta, a ne samo linije proizvoda koji će ovdje obuhvatiti, iako će ga na istoj primijeniti i realizirati. Zahtjevi po pitanju ambalaže jesu jednostavnost, elegancija i moderan izgled uz naravno prepoznatljivost ili jednostavnu čitljivost znaka. Da bi se pojasnio pojam eko linije proizvoda, mora se razumjeti i čitav

koncept takve proizvodnje koja zahtjeva mnogo više od pretpostavljenog u smislu ekološkog, pa samim time i vizualnog.

Abstract (english)

Through the structure of visual identity and design of graphic product we are facing a final product known as The book of graphic standards, already refered to as visual identity and packaging of designated eco line of products for the specific brand. There are some problematics involving the design product due to standards and norms inside the Legal code for organic farming and marking of organic products before designing and manufacturing the package on one side for Croatian target market as well as European target market in the sense of design itself and final placing of products to both domestic and foreign target market. The clients aspiration is a visual identity or more precisely a symbol that will embrace entire activity of a business instead of only one refered to here although it will be implemented and realised through that one exactly. Considering the packaging following requests are simplicity, elegance and modern look with recognizable and simple, easy to read elements. To clarify the term Eco line of products the entire concept in mentioned manufacture must be explained. Such manufacture requests much more than what can be assumed from only the term of ecological and visual.

• Keywords: vizualni identitet; dizajn; grafički proizvod; ekološka proizvodnja; ciljano tržište
• Keywords (english): visual identity; design; graphic product; eco manufacturing; target market
• Language: croatian
• URN:NBN: urn:nbn:hr:216:522227
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 19:09:30