Reinženjering malog grafičkog poduzeća

master's thesis

• Author: Kristina Jurešić
• Mentor: Dubravko Banić (mentor)
• Committee member: Stanislav Bolanča (član povjerenstva)
• Committee member: Dubravko Banić (član povjerenstva)
• Committee member: Klaudio Pap (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2013-7-18, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Reinženjering predstavlja radikalnu reorganizaciju poslovnih procesa radi njihovog značajnog poboljšanja. Reinženjering ne definira točno određen broj metoda koje se provode za reorganizaciju poslovanja, već se bilo koja metoda unaprjeđenja i poboljšanja poslovnih procesa može koristiti kao sastavna metoda samog procesa reinženjeringa. Ovaj diplomski rad objašnjava najpopularnije i najefikasnije metode reinženjeringa i sadrži prijedlog praktične primjene istih u malom grafičkom poduzeću čija je primarna djelatnost dizajn i kreiranje grafičkih proizvoda, te njihova priprema za proces tiska. Istraživano poduzeće također provodi marketinške kampanje i osmišljava cjelokupne vizualne identitete poduzeća. Rad je koncipiran na način da je u prvom dijelu teoretski objašnjen pojam i metodologija reinženjeringa, nakon čega slijedi utvrđivanje potrebe za reinženjeringom u istraživanom poduzeću. U završnom dijelu, nakon analize postojećih procesa te istraživanja provedenog među djelatnicima poduzeća, izrađuje se prijedlog metoda reinženjeringa koje bi se mogle primijeniti s ciljem unaprjeđenja poslovnih procesa, te cjelokupan plan reinženjeringa koji osim metoda obuhvaća organizaciju poslovnih procesa i integraciju sa vanjskim subjektima.

Abstract (english)

Reengineering represents a radical reorganization of business processes for their significant improvement. Reengineering does not define the exact number of methods which are implemented to reorganize the business, but any method of improving and upgrading business processes can be used as systematic method of the reengineering process. This work explains the most popular and effective methods of reengineering and contains a proposal of practical application of it in a small graphics company whose principal activity is the design and creation of graphic products, and their preparation for the process of printing. Researched company also conducts marketing campaigns and designs the overall visual identities of companies. This work is presented in a way that in the first part is theoretically explained the concept and methodology of reengineering, followed by a determination of the need for reengineering in the researched company. In the final part, after analyzing existing processes and research among company employees, is made the proposal of reengineering methods which could be applied in order to improve business processes and reengineering plan which besides methods includes the organization of business processes and integration with external entities.

• Keywords: reinženjering; poslovni procesi; reorganizacija poslovnih procesa; unaprjeđenje poslovanja
• Keywords (english): Reengineering; Business processes; Reorganization of business processes; Business improvement
• Language: croatian
• URN:NBN: urn:nbn:hr:216:173587
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-18 19:10:58