Dizajn ambalaže hrane za kućne ljubimce

master's thesis

• Author: Marko Gereci
• Mentor: Maja Brozović (mentor)
• Committee member: Igor Majnarić (član povjerenstva)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Darko Babić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2013-2-28, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Dizajn ambalaže ima presudan utjecaj na konačni izgled proizvoda i uspješnu komunikaciju vrijednosti brenda. On mora ponuditi jasna, funkcionalna rješenja za sve faze izrade ambalaže. Ključna zadaća dizajna ambalaže je diferencijacija proizvoda od konkurencije. Istraživanjem tržišta utvrđuju se karakteristike koje bi proizvod trebao zadovoljiti. Tako definiran identitet brenda, dizajneru se iznosi u briefu. U ovom diplomskom radu opisuje se proces dizajna ambalaže za proizvode brenda "Tomi Delicious". Za oblikovanje ove linije proizvoda za kućne ljubimce raspisan je studentski natječaj na Grafičkom fakultetu. U diplomskom radu iznesene su teoretske postavke na kojima počiva oblikovanje ambalaže opisano u praktičnom dijelu. Objašnjavaju se procesi analize briefa, prikupljanja dodatnih informacija, razrade ideja, skiciranja, te krajnje realizacije idejnog rješenja kroz opisivanje svakog od korištenih vizualnih elemenata. Anketom je ispitano u kojoj mjeri pojedino idejno rješenje, pristiglo na natječaj, uspješno prenosi identitet i postavke brenda opisane u briefu. S obzirom na rezultate ankete i nove zahtjeve klijenta, na idejnom rješenju izvedene su dodatne korekcije. Opisan je proces izrade i analize probnih otisaka u odnosu na koje su izvršene finalne korekcije i izrađene datoteke pogodne za tisak tehnikom bakrotiska.

Abstract (english)

Packaging design has a decisive impact on the final look and feel of the product and successful brand communication. It must offer a clear, functional solution for all phases of packaging. The crucial task of packaging design is the product differentiation from competitors. Market research is carried out to determine the characteristics the product should satisfy. The brand identity defined in such a way is then carried out to the designer in the form of a design brief. This thesis describes the design process of packaging products for the brand "Tomi Delicious". In order to design the new line of pet food, a student contest was carried out at the Faculty of Graphic Arts.

The thesis describes the theoretical propositions underlying the design of the packaging described in the practical part. The thesis describes analyzing the brief, gathering further information, elaboration of ideas, sketching, and the final realization of the design concept through describing each of the visual elements used. A survey is then carried out to determine the extent to which a particular design concept submitted to the competition successfully conveys the brand identity and the settings described in the brief. Given the survey results and new customer requirements the design concept was further developed. The thesis finally describes the process of printing and analyzing print proofs in respect of which the final adjustments are made and files suitable for rotogravure printing are sent to production.

• Keywords: Dizajn ambalaže; hrana za kućne ljubimce; brend; vizualni elementi
• Keywords (english): Packaging design; pet food; brand; visual elements
• Language: croatian
• URN:NBN: urn:nbn:hr:216:660863
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-18 19:11:30