Vizualni identitet tvrtke Kerol

master's thesis

• Author: Karolina Petravić
• Mentor: Maja Brozović (mentor)
• Committee member: Sanja Mahović Poljaček (član povjerenstva)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Ivan Budimir (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2013-02-26, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Cilj diplomskog rada je izraditi jasan i čitljiv vizualni identitet temeljen na kaligrafskoj liniji. Tvrtka za koju se izrađuje vizualni identitet bavi se ručnom izradom predmeta. U teorijskom dijelu diplomskog rada pojašnjava se djelatnost tvrtke i navode se karakteristike ciljane skupine kupaca. Također u teorijskom djelu rada navode se prednosti i nedostaci industrijske i ručne izrade predmeta. S obzirom na činjenicu da tvrtka još nije prisutna na tržištu, bilo je potrebno analizirati konkurenciju. Analiza konkurencije provedena je u eksperimentalnom dijelu diplomskog rada kroz SWOT analize konkurenata na području Republike Hrvatske koji se bave sličnim djelatnostima kao i tvrtka za koju se izrađuje vizualni identitet. U eksperimentalnom dijelu diplomskog rada ukratko je opisan postupak izrade prijedloga idejnih rješenja vizualnog identiteta tvrtke. Kvaliteta idejnih rješenja provjerena je anketama čiji su rezultati utjecali na daljnju doradu, odabir i izradu konačnog vizualnog identiteta. Rezultati obrade informacija dobivenih u eksperimentalnom dijelu diplomskog rada su knjiga standarda i prikaz aplikacija vizualnog identiteta za tvrtku Kerol.

Abstract (english)

The aim of work is to develop a clear and readable visual identity based on calligraphic line. Visual identity is making for company that is producing handmade items. Theoretical part of the work explains company's activity and characteristics of the target group of buyers. Also in the theoretical part are mentioned advantages and disadvantages of industrial and handmade process of making items. Given the fact that the company is not yet present in the market, it was necessary to analyze the competition. Competition analysis was conducted in the experimental part of the work through the SWOT analysis of five competitors in the Croatian territory who are engaged in similar activities as well as the company that visual identity is making. The experimental part of the work briefly describes the process of making draft for visual identity. The quality of draft is tested through surveys whose results were impacted further refinement, selection and preparation of the final visual identity. The results of processing the information obtained in the experimental part of the work are book of standards and application of visual identity for the company Kerol.

• Keywords: Vizualni identitet; Konkurencija; Tržište; Ručna izrada; Kaligrafska linija
• Keywords (english): Visual identity; Competition; Market; Handmade; Calligraphic line
• Language: croatian
• URN:NBN: urn:nbn:hr:216:740811
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 19:12:04