Identitetski sustav grada Dubrovnika

master's thesis

• Author: Kristina Mirošević
• Mentor: Maja Brozović (mentor)
• Committee member: Diana Milčić (član povjerenstva)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Suzana Pasanec Preprotić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2014-9-24, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Cilj istraživanja ovog rada je stvaranje dizajn platforme identitetskog sustava grada Dubrovnika (novog vizualnog identiteta). U ovom se radu kroz novu metodologiju ‘Identitetskog sustava’ koji je teorijski i praktični nadomjestak pojma ‘brand’ istraživanjem Identitetskih potencijala (kulturno–povijesne baštine i prirodne karakteristika grada te okoline), Identitetske razmjene (istraživanje među građanima s pitanjima koja trebaju dati elemente za analizu odnosa individualnog i kolektivnog identiteta) te stvaranja Identitetske mape (u kojoj su svi prethodno dobiveni podatci mapirani) želi pretvoriti grad u mjesto u kojem ljudi žele živjeti, raditi te ga posjećivati. Kroz promišljanje grada i analitičko-sintetičkim pristup

dobivenim informacijama stvoren je novi sustav koji je proizašao iz identiteta grada i razmišljanja njegovih građana, reinterpretiran na moderan način kroz

sinergiju tradicionalnog i suvremenog. U konačnici novim sustavom povećava se svjesnost građana (tjera ih se da razmišljaju o svom gradu, stvaraju i mijenjaju imidž grada), te se turisti ohrabruju u smislu prepoznavanja grada kao atraktivne destinacije,istraživanje iste, kupnju lokalnih proizvoda i lokalnu potrošnju.

Abstract (english)

The aim of the research conducted in this final thesis is to obtain concrete data to create design platform of ‘Dubrovnik identity system’ (new visual identity). In this

paper, the new methodology ‘identity system’ which is both theoretical and practical substitute the term ‘brand’ identity through the exploration potential (cultural and historical heritage and natural features of the city and surroundings), identity exchange (research among citizens with issues that should give elements to analyze the relationship of individual and collective identity) and the creation of the identity map (in which all the previously obtained data mapped) wants to turn the city into a place where people want to live, work and visit him. The results are fully confirming the hypothesis. Through reflection on the city and analytical-synthetic approach to information obtained, a new system is created that has resulted

from the identity of the city and its citizens thinking, reinterpreted in a modern way through the synergy of traditional and contemporary. Ultimately, the new system increases of awareness of citizens (forcing them to think about their city, creating and changing the image of the city), and the tourists are encouraging in terms of recognition of the city as an attractive destination, the same research, the purchase of local products and

local consumption.

• Keywords: Dubrovnik; brandiranje grada; identitetski sustav; percepcija; dizajn branda; vizualni identitet
• Keywords (english): Dubrovnik; city branding; identity system; perception; brand design; corporate identity
• Language: croatian
• URN:NBN: urn:nbn:hr:216:286890
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 20:38:05