Oblikovanje novog vizualnog identiteta za obrt "Birotehnika"

master's thesis

• Author: Karolina Tkalčević
• Mentor: Maja Brozović (mentor)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Branka Lajić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2015-7-17, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Predmet istraživanja ovog diplomskog rada jest izrada novog vizualnog identiteta za obiteljski obrt „Birotehnika“ iz Križevaca. „Birotehnika“ je obrt za preciznu mehaniku, elektroniku i trgovinu uz koju nudi i usluge dizajna i tiska. Postoji duži niz godina, točnije od 1992. godine pod istim vizualnim identitetom. U radu će biti prikazana djelatnost obrta novim vizualnim identitetom što zbog velike tradicije koju posjeduje ne bi smjelo predstavljati problem, već pomoći da se istaknu od... More konkurencije i povećaju prepoznatljivost diljem cijele zemlje. Tijek izrade novog identiteta sastoji se od više faza koje uključuju teorijski dio sa objašnjenim pojmovima ključnim za ovaj rad, prikupljanje općih informacija o samom obrtu, oblikovanje novog vizualnog identiteta na temelju rezultata prikupljenih anketom te izrada knjige standarda novog vizualnog identiteta. Less

Abstract (english)

The subject of this diploma thesis is, development of a new visual identity for the family business „Birotehnika“ Križevci. „Birotehnika“ is business that offers the craft of precision engineering, electronic and trade along design service with printing services. It has a long history, since 1992. under the same visual identity. The paper will display new visual identity due to business that it represents in accordance with great tradition that it has witch will help to highlight the... More business from the competition and increase visibility throughout the country. The course of developing a new identity consists of several phases that includes theoretical part with terms that are important for this paper, collecting general information about the trades, creating a new visual identity based on the results collected by the survey and preparation of a book of standards of the new visual identity. Less

• Keywords: vizualni identitet; prikupljanje informacija; oblikovanje vizualnog identiteta; knjiga standarda
• Keywords (english): visual identity; information gathering; visual identity figuration; book of standards
• Language: croatian
• URN:NBN: urn:nbn:hr:216:847961
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-18 20:40:14