Brendiranje grada Labina

master's thesis

• Author: Neven Zulijani
• Mentor: Jesenka Pibernik (mentor)
• Committee member: Maja Brozović (član povjerenstva)
• Committee member: Jesenka Pibernik (član povjerenstva)
• Committee member: Tajana Koren Ivančević (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2015-10-5, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Brendiranje je proces koji obuhvaća stvaranje ujedinjenog dojma proizvoda kod korisnika, a postiže se integracijom konzistentne teme putem svih komunikacijskih kanala s naglaskom na vizualnim elementima iste cjeline. Tema brendiranja grada Labina uključuje izradu vizualnog identiteta i njegovu implementaciju u cjelokupnu vizualnu komunikaciju, promotivne materijale i signalizaciju koja se u gradu koristi i kojom vrši interakciju. Brendiranje je prijeko potrebno kako bi se stvorila i odašiljala ujedinjena slika grada stanovnicima, ostalim gradovima te turistima. Labin je mali gradić na istočnoj obali Istre sa dugom tradicijom u turizmu i industriji, posebice rudarstvu. Raznolikost i široki spektar polja djelatnosti su prisutni u gradu te zasebno utječu na njegov razvoj, no on bi bio još i veći kada bi ta polja skupno komunicirala.

Abstract (english)

Branding is a process that includes creating a unified impression of the product by the user, and is achieved by integrating a consistent theme through all channels of communication with an emphasis on the visual elements of the same whole. The topic branding of Labin includes visual identity and its implementation in the entire visual communication, advertising material and signalisation. Branding is essential to create a unified image to communicate with the city residents, tourists and other cities. Labin is a small town on the east coast of Istria with a long tradition in tourism and industry, especially mining. The variety and a wide range of fields of activity are present in the city and separately they influence its development, but it would be even greater if these fields collectively communicated.

• Keywords: brendiranje; grad Labin; vizualni identitet
• Keywords (english): branding; town of Labin; visual identity
• Language: croatian
• URN:NBN: urn:nbn:hr:216:213463
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 20:51:37