Osiguravanje kvalitete u procesu razvoja inovativne ambalaže

master's thesis

• Author: Luka Miočić
• Mentor: Diana Milčić (mentor)
• Committee member: Sanja Mahović Poljaček (član povjerenstva)
• Committee member: Diana Milčić (član povjerenstva)
• Committee member: Branka Lozo (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2015-10-6, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Projektiranje ambalaže kompleksan je proces koji ima presudan utjecaj na konačan

izgled proizvoda i uspješnu komunikaciju vrijednosti istog. Tijekom tog procesa moraju

se ponuditi jasna, funkcionalna rješenja koja će isticati prednosti upakiranog proizvoda i

nuditi određenu dodanu vrijednost samom proizvodu. Najvažnija zadaća projektiranja i

dizajna ambalaže jest stvoriti ambalažu koja se razlikuje od konkurentne i koja uspješno

prodaje proizvod. Karakteristike koje ambalaža treba zadovoljiti utvrđuju se

istraživanjem tržišta. U ovom diplomskom radu opisuje se projektiranje kartonske

ambalaže za pizzu. U teoretskom dijelu rada analizira se karton kao materijal te njegove

glavne prednosti i glavne karakteristike koje dobra ambalaža mora ispunjavati. Iznesene

su teoretske smjernice u procesu razvoja ambalaže te trendovi u razvoju suvremene

ambalaže. Sve ta saznanja primijenjena su u teoretskom dijelu kroz praktičnu izradu

kartonske ambalaže za pizzu. U anketi su ispitane navike potrošača povezane s

korištenjem ambalaže. Ispitano je i zadovoljstvo ispitanika novo-projektiranom

ambalažom.

Abstract (english)

Packaging planning is a complex process which has a decisive influence on the final

appearance of the product and the successful communication of the product value.

During this process clear and workable solutions must be offered that will highlight the

benefits of the product and offer some added value to the product itself. The most

important task of planning and packaging designe is to create packaging that is different

from the competition and that will successfully sell the product. Characteristics that

packaging needs to meet are determined by market research. This thesis describes the

design of the packaging for pizza. The theoretical part analyzes the cardboard material

as well as its main advantages and main features that good packaging must meet.

Theoretical guidelines in the process of packaging development are presented as well as

trends in the development of modern packaging. All these findings were used in the

theoretical part of the practical production of cardboard packaging for pizza. The survey

examined the habits of consumers associated with the use of packaging. Satisfaction of

respondents about newly-engineered packaging was tested.

• Keywords: projektiranje ambalaže; funkcionalna rješenja; istraživanje; kartonska ambalaža; ambalaža za pizzu
• Keywords (english): packaging design; functional solutions; research; cardboard packaging; packaging for pizza
• Language: croatian
• URN:NBN: urn:nbn:hr:216:903146
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-18 20:52:52