Prilagodba korporativnog identiteta različitim kampanjama

master's thesis

• Author: Dino Habazin
• Mentor: Lidija Mandić (mentor)
• Committee member: Ante Poljičak (član povjerenstva)
• Committee member: Lidija Mandić (član povjerenstva)
• Committee member: Maja Strgar Kurečić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2015-10-7, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Razvijanje korporacijskog identiteta nekoga poduzeća, te identiteta samoga proizvoda koji se nudi, postaje nužnost kako bi se ostvarila što bolja prodajna moć na bogatom, zasićenom tržištu. Svako poduzeće koje posluje na tržištu razvija svoj jedinstveni identitet, vodeći računa o tome na koji se način želi prezentirati u javnosti, kakvu poruku želi poslati potencijalnim potrošačima, a sve sa ciljem postizanja što uspješnijih prodajnih rezultata.

Osnovna sastavnica korporativnog identiteta je njegov vizualni identitet, koji svojim osnovnim (ime, slogan, logo, tipografija i boja) i dodatnim elementima stvara detaljnu, jedinstvenu sliku poduzeća na koje se odnosi. Svojevrsni priručnik koji sadrži pravila i upute za korištenje svih elemenata vizualnog identiteta, predstavlja knjiga grafičkih standarda

Nakon detaljnog prikaza svih navedenih elemenata u ovome radu se na praktičnom primjeru Douglas parfumerija d.o.o., prikazuje na koji način se razvojem vizualnog identiteta kroz sve njegove elemente, razvija i njegov korporativni identitet.

Abstract (english)

Developing the corporate identity of a company and the identity of the product which has been offered, is becoming a necessity in order to achieve the best possible selling power in the rich, quite satiated market. Any company which operates in the market develops its own unique identity, taking into account the way in which it wants to be presented to the public, what message it wants to send to the potential consumers, with the aim of achieving the most successful sales results.

The basic component of a corporate identity is its visual identity, which includes its primary elements such as name, slogan, logo, typography and color as well as its additional elements. These elements create a detailed, unified picture of the company to which it relates. A manual that provides the rules and guidelines for the use of all the elements of the visual identity is presented in the book of graphic standards.

After a detailed presentation of all these elements, by using a practical example of Douglas Perfumery Ltd., this paper shows the way in which by development of the visual identity through all of its elements, its corporate identity develops as well.

• Keywords: korporativni identitet; vizualni identitet; elementi vizualnog identiteta; knjiga grafičkih standarda
• Keywords (english): corporate identity; visual identity; elements of visual identity; book of graphic standards
• Language: croatian
• URN:NBN: urn:nbn:hr:216:801401
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 20:58:05