Isplativost samoizdavaštva

master's thesis

• Author: Ana Bukovac
• Mentor: Igor Zjakić (mentor)
• Committee member: Irena Bates (član povjerenstva)
• Committee member: Igor Zjakić (član povjerenstva)
• Committee member: Dubravko Banić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2015-10-7, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

Izdavačka djelatnost pogođena krizom našla se u nezavidnom položaju koji je ujedno utjecao i na same autore. Samoizdavaštvo je sve češći put kojim autori kreću. Metodologija ovog rada sačinjena od ankete i analize ponuda dati će jasan uvid u stanje na tržištu knjiga. U teorijskom dijelu obrađen je pojam knjige kroz povijest pa sve do suvremenog doba i onoga što ono sa sobom donosi. Dvojbe oko elektroničke knjige i klasične knjige kroz pogled autora te stanje knjige u Hrvatskoj. Eksperimentalni dio sastoji se od dva dijela. Prvi se odnosi na anketu provedenu među ciljanim kupcima dok je drugi analiza prikupljenih ponuda tiskara sa područja Zagreba. Anketa donosi jasnu sliku o stavovima i navikama potrošača te je ključna za sam proces proizvodnje knjige no i za kasniju distribuciju i prodaju. Zahvaljujući analizi ponuda jasno je vidljivo koje su prednosti određenih naklada te koliko je bitan dobar odabir tiskare i tehnike tiska kako bi cijena tiska bila što pristupačnija. Cilj diplomskog rada je pojednostaviti proces izdavanja knjige autoru koji je sam odlučio izdati svoj roman i pritom pronaći najpovoljniju soluciju.

Abstract (english)

Publishing sector affected by the economic crisis found itself in an unenviable position, which also affected authors. Self-publishing is increasing and is becoming the most common way. The methodology of this study consits of surveys and offer analysis and will give us a clear insight into the situation on the book market. The theoretical part explores the book concept throughout history until the modern times and what it entails. It shows author's dilemma between electronic and classic books and the book status in Croatia. The experimental part consists of two parts. The first part refers to target consumer survey while the second part analyzes collected printing offers from Zagreb area. The survey provides a clear picture of consumer attitudes and habbits and is key to

the process of book production but also for distribution and sale. Thanks to the offer analysis it is more clear what benefits of certain editions are and how important a good printer and printing tehnique selection for the price of printing is for the book to be more accessible. The goal of thesis is to simplify the process for the author who decided to publish his novel and thereby to find the best way to do it.

• Keywords: samoizdavaštvo; knjiga; anketa; analiza; ponuda
• Keywords (english): self-publishing; book; surveys; analysis; offer
• Language: croatian
• URN:NBN: urn:nbn:hr:216:572888
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2024-04-18 20:59:03