Granica isplativosti izrade definirane meko uvezane knjige

master's thesis

• Author: Danijela Majkić
• Mentor: Igor Zjakić (mentor)
• Committee member: Irena Bates (član povjerenstva)
• Committee member: Igor Zjakić (član povjerenstva)
• Committee member: Dubravko Banić (član povjerenstva)
• Granter: University of Zagreb; Faculty of Graphic Arts; Zagreb
• Defense date and country: 2015-10-7, Croatia
• Scientific / art field, discipline and subdiscipline: TECHNICAL SCIENCES; Graphic Technology

Abstract

U općem trendu digitalizacije digitalni tisak je sve prisutnije rješenje u grafičkoj industriji. Osnovna je karakteristika digitalnog tiska nizak fiksni trošak, te stoga predstavlja idealan izbor za tisak malih naklada ili većeg broja varijabilnih naklada. Tehnika ofsetnog tiska nije ekonomična za tisak malih naklada, može se reći da je prilično i skupa. Zbog lakše tehnološke implementacije digitalnog tiska, dolazi do drastičnog odstupanja cijena u grafičkoj proizvodnji, danas mnogi nude usluge digitalnog tiska i ako ne posjeduju adekvatnu tehnologiju.

Cilj je rada analizirati stanje na tržištu usporedbom stvarno dobivenih ponuda sa teoretskom ponudom dobivenom po metodologiji koja se koristi u sklopu kolegija TVUN na Grafičkom fakultetu u Zagrebu. Ista metodologija korištena je i za dobivanje teoretskih granica isplativosti s obzirom na nakladu i opseg.

Abstract (english)

In the general trend of digitalization, digital print is more common solution in graphic industry.

Basic feature of digital print is low fix cost, and therefore presents ideal choice for printig small editions or a larger number of variable editions.

The technique of offset printing is not econimic for printig small editions, moreover, it's pretty expensive. Because of easier technological implementation of digital print, there are drastic deviations of prices in graphic production, because today everybody is offering service of digital printing, although they don't have the adequate technology.

The aim of work is to analize market situation, comparing actually received tenders with theoretic tenders obtained by the methodology that is used on the TVUN course on the Faculty of graphic arts in Zagreb.

The same metodology is used for getting the theoretical limit of profitability regarding editions and range.

• Keywords: granica isplativosti; kalkulacija; veličina naklade; isplativost
• Keywords (english): profitability limit; calculation; edition size; profitability
• Language: croatian
• URN:NBN: urn:nbn:hr:216:875056
• Study programme: Title: Graphic technology; specializations in: Graphic technology, Design of graphic products; Course: Graphic technology; Study programme type: university; Study level: graduate; Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-04-18 20:59:19